Knocksense: A local content and recommendations platform

Before being offered soda drinks and cold coffee after a hot day outside, there was a time in India when a glass of chilled refresher was synonymous to Rooh Afza. Although it is still used as a welcome drink in Indian households specifically amidst the Muslim ménage, this year during Ramzan, Rooh Afza faced a parlous crisis.

As the world twirled into a frenzy about this scarlet-hued refresher’s lapse from the Indian markets, here’s a quick rewind to know more about this humble crimson-tinted syrup from Pakistan and how it settled in Dilli’s dil.

There is also an old saying that states, “when the motor car was on its way in and the horse buggy on its way out, Sharbat Rooh Afza was there" which aptly proves how this drink has been through renaissance time and again!

Founded by Abdul Majeed in Old Delhi in 1907,

this sharbat has been a witness of the birth of 3 countries, economical reforms, the surge of carbonated drinks and tetra-pack juices and so much more. But it still stands tall as a summer classic and a sip of this rose-tinted coolant actually tastes like nostalgia of the bygone era.

Abdul Majeed created Hamdard which was an ‘Unani Medicine’ shop in the by-lanes of old Dilli but soon he passed away, leaving behind the business to both his sons! Partition took place and one of the brothers shifted to Pakistan and started the same company from scratch while the other one stayed back building on the established business.

Rooh Afza was used as a medicinal drink to treat conditions like heat stroke, dehydration and diarrhoea which is why this drink became a summer favourite later on. So this was a local pharmaceutical company which evolved into a national welfare organisation called the Waqf by 1953. It is presently manufacturing under the name of Hamdard (Waqf) Laboratories in Pakistan, India and Bangladesh.

The name calling!

According to various sources, this saccharine ruby tonic’s name was derived from a character in the book- Masnavi Gulzar-e-Nasim by Pandit Deya Shankar Nasim and was first published in 1254. Rooh Afza is also termed as the ‘Summer drink of the East’ and it is truly a relief to slake our thirst at iftaar or after a brief stint out in the sun with this iconic beverage.

It has been said that the original recipe of the drink has remain unchanged although the producers have been actively trying to modify the drink’s promotions every year. Some of the major ingredients include rose and keora pulp, fresh extracts from carrot, spinach, mint, dried grapes, sandalwood, waterlilies, in addition to orange and pineapple juices.

The look of Rooh Afza has remained unaltered too along with the taste. It is sold in trademark 700 ml glass bottles with a hand-drawn label by artist Mirza Noor Ahmad which showcases illustrations of fruits, herbs and flowers.

The scarcity of this mass favourite syrup earlier in India prompted a discussions and searches for it online and offline. Khair, now that it has been resolved you can expect a a chilled glass of your favourite drink.

List of SOPs issued for colleges in Mumbai ahead of the scheduled reopening on Wednesday

Check out the details of the guidelines issued by the University of Mumbai for its affiliated colleges here

Degree colleges in Mumbai are all set to resume offline classes from October 20. Ahead of the reopening, the University of Mumbai has issued new SOPs to ensure safety for all staffers and students. Amongst various other steps, the college authorities have been asked to take ensure social distancing, follow the mask norm, and maintain hygiene. Read on to check out other details:

Keep reading... Show less

LMC to fight air pollution in Lucknow with new anti-smog guns!

Notably, Lucknow Municipal Corporation had purchased 3 anti-smog guns last year as well.

Lucknow Municipal Corporation will deploy vehicles equipped with new anti-smog guns to combat the growing levels of air pollution in the city. The anti-smog guns will ensure proper visibility during the foggy season by improving the quality of air significantly and making it more breathable for the citizens here.

Notably, as per the World Air Quality Report 2020, Lucknow was ranked as the ninth most polluted city in the world. It has been reported that the level of pollution rises significantly during the winters due to the drop in temperature paired with high moisture content apart from other common factors. This deadly combination leads to the trapping of particulate matter in the atmosphere, thereby deteriorating the air quality.

Keep reading... Show less

Sale & use of green firecrackers allowed in Jaipur & other Raj districts

The cracker ban is lifted in all districts, except the ones that fall in the NCR area.

In a bid to promote an ecological festive season, the Rajasthan government has permitted the sale and use of only green firecrackers, in all regions execpt those falling under NCR. Additionaly, the ban will remain in force in cities with poor air quality.

Keep reading... Show less

Zero COVID fatalities reported in Mumbai on Sunday, for the first time in 20 months!

The latest development has brought in a new respite to the citizens and authorities alike.

After a difficult year marred by the pandemic, there is finally some good news for the people of Mumbai. For the first time since the onset of COVID on March 26, 2020, the metropolitan city has reported zero fatalities. While the city is already on the path to recovery with a decline in cases each day, the latest development has brought in a new respite to the citizens and authorities alike.

Keep reading... Show less

New flights to ease connectivity from Indore to Mumbai, Ahmedabad, Delhi & Hyderabad from October 31

These flights are part of the winter schedule approved by the DGCA

As per the new winter flight schedule approved by the Directorate General of Civil Aviation, 25 new flight services will be started to ease connectivity from Indore to Mumbai, Delhi, Hyderabad and Ahmedabad. The daily flight movement between Indore and Delhi is set to increase with the induction of 16 new flights on this route. 10 new flights on both Indore-Ahmedabad and Indore-Mumbai routes along with at least 8 other services between Indore- Hyderabad, will also be functional from October 31.

Keep reading... Show less

Jaipur's Mridul Agarwal creates history by scoring the highest-ever percentile in JEE Advanced!

Reportedly, more than 30 students from Jaipur have qualified the Joint Engineering Exam this year.

Jaipur's 18-year-old Mridul Agarwal, who appeared for the Joint Entrance Examination Advanced (JEE) Advanced from the IIT Delhi zone, is the all-India topper this year. Bringing laurels to the Pink City, Mridul has created a history by getting 96%, the highest-ever percentile in the examination. Moreover, over 30 students from the city have qualified for this entrance examination this year.

Keep reading... Show less

Put an end to your quest for steal deals & hangout places in Lucknow with KnockOFF!

Eat to your heart's content and save big each time, with unbelievable deals on KnockOFF

You must have heard stories and read poems about how people cross a thousand oceans and climb mountains to find love. But you don't have to go to any great lengths if the love of your life is food. All you've gotta do to reunite with your one true love, is go to your phone's App Store/Play Store and download the KnockOFF app. Easy right?

Eat to your heart's content and save big each time, with unbelievable deals on KnockOFF. So, if you are on the lookout for some steal deals today, at the most happening places in Lucknow, scroll away and take your pick:

Keep reading... Show less

Most Read