With the sudden Rooh-Afza crisis that has hit the country, here’s why we hope the people solve their disputes early and we get the magic of rooh-afza back
‘Rooh-Afza’ for most people is a nostalgic name, it is a name that triggers childhood memories that we fondly reminisce. We cannot recall a life without Rooh Afza and to imagine the scorching Delhi summer without the cooling heat, well we cannot do that. With the sudden Rooh-Afza crisis that has hit the country, here’s why we hope the company solves their disputes early and we get the magic of rooh-afza back.
Coming home from school after a long hot day and sipping on the cooling drink, taking a break from our very busy summer vacation play schedule and having a glass of Rooh-Afza, there are so many emotions attached with the simple drink that it has become a synonym for nostalgia. There is an undeniable connection we feel with the simple drink and to imagine a childhood without it would be very difficult.
India is a country which is known for its insistent jugaad, we experiment with everything and we don’t use a thing for its specified usage. So it is quite obvious that we did numerous experiments with the syrupy drink. From the rooh-afza lemonade, the classic rooh-afza with milk, rooh-afza on sweet lassi and rooh-afza kulfis, we’ve had them all and our desi heart loves them all.
Now don’t call me crazy, but the drink brings us all together. People of different religions have some or the other sort of ritual with the drink and it is commonplace.
During the holy month of Ramadan, street vendors line outside mosques with a cooling ‘Sharbat’ made of chunks of ice, milk, rooh-afza, watermelon and sugar. The drink is a staple for people people, who open their fasts and gulp down the delicious milky concoction.
While during the Navaratri, the streets of Delhi are lined with pandals serving free ‘Chabeel’, a pastel pink drink made with yogurt, sugar, rooh-afza and water. The best part about this drink is, that is is served to all, without any difference, the rich-poor, hindu-sikh-muslim-christian-buddhist, everyone gets a glass or two (if you ask nicely).
Even the sikhs serve free rooh-afza coolers during the scorching summers, something that would cool you down instantly and give you a much needed dose of sugar.
With our childhood favourite is nowhere to be found, we cannot deny the disappointment and the sudden rush of nostalgia that accompanies the news.