Swedish furniture and home improvement giant IKEA has been planning to enter the e-commerce market for quite some time now. The furniture company entered the Indian market with its first store in Hyderabad and they have decided to enter Mumbai lead by an e-commerce portal. The company has finally launched it’s first Indian e-commerce portal in Mumbai and we cannot wait to fill our carts with all the stuff we need.
This campaign is a unique one, where the company plans to have small format stores around the city and a large format store in Navi Mumbai. Though the company has decided to start off the operations with its e-commerce portal and we couldn’t be more excited about it!
What does this mean?
With IKEA opening its hypothetical doors to Mumbai, the furniture and furnishing market is going to expand. People will have a ton of options to pick from and given the quality and the affordability of the options offered the consumers will be the one to have a multitude of places to pick from.
It also means that IKEA will be bringing in major investment to the city, which can be translated into more development and more job creation.
IKEA has been a global phenomenon, the Swedish furniture giant has time and again made its presence felt with the quality of products they offer. Their biggest USP is the price point and this time too, they’re offering 1000+ home improvement articles in less than ₹200!
Yes you read that right. So customers will be able to find cutesy decor pieces, basic essentials and even furniture/furnishing that can glam up any space and they’ll get it all in an extremely affordable price.
We have to say, we’re quite excited about the new update and are filling our carts with cute pieces as we speak!
Check their Mumbai website here.