The recently released bollywood blockbuster ‘Thugs of Hindostan’ is Bollywood’s most expensive film to date. Add to that great names like Aamir Khan, Amitabh Bacchan and Katrina Kaif and you’ve got a high grossing film, right? Wrong. Thugs of Hindostan is being touted as the most expensive disaster produced in Bollywood.
The box office earnings on the date of release were not bad but did not live up to expectations either. The ₹50.74 crore earnings turned no heads and in the following days, the decline became even more steep bringing the total collection as of Tuesday to a mere ₹128 crore in Hindi. Considering the budget of the film and the names involved, this should have been the first day collection. Though the film is being shown internationally, it is not performing as well as anyone had hoped. The reason for this is the mixed reviews that people receive and they’d rather watch a different movie altogether. Apart from that, the film is being played at over 4000 screens in India and yet is not performing well.
A stark contrast to this film is Ayushmann Khurana’s ‘Badhaai Ho’, which grossed over ₹60 crore in the first week. Though the numbers don’t look great, the film continued to do well in Indian as well as international markets and even took advantage of Thugs of Hindostan’s mixed reviews. On its eighteenth day, the film crossed the ₹100 crore mark and continues to fare well with critics and fans who still swoop in to see shows and buy tickets. The consistency of the daily grossing of the film proves that the Indian market does not want high budget films- just good ones. As of now, the film has grossed over ₹115 crore and is going strong, reporting over a crore earnings everyday.
Both the films were released at least a week apart and the earnings clearly show which one fared better among fans. Hopefully, this is a lesson for film makers in the country that a more expensive film doesn’t necessarily mean a better one.