With the ever evolving market of designers and designer boutiques in Lucknow, we are always equally amused with new brands and the panache they bring to the existing legion!

On a similar note, there’s a designer brand in town which is the ultimate hub of your ethnic clothing needs and desires- Kriti J, located at Vikas Nagar, this is where you need to head, right away. Here’s why!

In a conversation with the owner Kriti, we tried to decipher slivers of her aspirations and plans regarding her brand’s future!

“The idea of designing outfits was a childhood dream. I decided to start my own brand right after completing my design course. It took me a year to research- I did some freelancing to get an idea of what the customers are actually looking for and then started off from my dad's office. In September 2013, with just one sewing machine I commenced my designer dreams and then officially launched my brand in February 2014.”

When asked further about her journey, she replied- “The journey has been a roller coaster ride with its own unique ups and downs like every business but it has been enlightening and beautiful as a whole. I have customers from all over the world right now and it feels like I am on a path of explorations!

Kriti also talked about her brand’s USP- "We specialize in custom made outfits and for that, we have to connect with our customer to get to know their sense of style and taste better. My brand is into curating customized bridal outfits from scratch as well! We are not only designing outfits- we are creating memories as well. It gives us immense pleasure to create outfits for our customers, which makes them feel like they’re owning the spotlight like no other.

Kriti J is also into mixing Indian embroideries with modern silhouettes and vice versa which tags their outfits and designs as never-seen-before in the market of cliched designs, patterns and quality! Honestly, the collections here are a perfect blend of classic cuts and contemporary style which appeals to all age groups- be it for a wedding or a night out, you can trust Kriti J to cater to your needs!

About Kriti-

Born and brought up in Lucknow, being a designer was a childhood dream for Kriti, which she inherited from her mother. “Mom has a great taste in Indian clothing and I have grown seeing her stitching and even doing embroideries on her own outfits. I did my fashion designing course from Symbiosis Institute of Design and FAD International, Pune. Even while studying, I was keen on doing something of my own because I always wanted to be my own boss! Honestly, I have a great team too- from pattern cutters to craftsmen, all of them have their own level of creativity and we all sit together to curate something new each day.”

BTW, Kriti is coming soon with stitching services at home where they will send someone from the team to your doorstep to pick your chosen fabric and measurements! Once done, they’ll deliver it to your home as well- how convenient is that?

Location: 3/120, Vikas Nagar, Next to Patanjali Store, Lucknow.

Timings: 11am to 7:30pm (Sundays closed)

Explore the tranquil side of Lucknow as you walk along THESE 5 ghats of River Gomti!

Every ghat in Lucknow offers a different aspect for visitors to explore.

As per folklore, the story of Lucknow traces its origins to the times of Ramayan and expanding upon this rich cultural heritage, are the ghats of Gomti River, situated in Lucknow. Famous among locals for their architectural nuances and placid scenery, these ghats play myriad roles- ranging from cremation sites to backdrops for film shootings.

Hence, it is only appropriate that a list of these tranquil banks is created, for all those who feel like exploring the City of Nawabs in its entirety. So tag along with us as we catalogue 5 of the famous ghats of Lucknow, that you should know about and visit when the situation permits!

Keep reading... Show less

Walk-in vaccination allowed in Goa for 18-44 age group from June 13

The state authorities as yet, are aiming to vaccinate approximately 250 citizens daily.

To foster rife immunisation against the COVID contagion in the state, the Goa government on Friday, undertook a resolution to launch Tika Utsav 3.0, from June 13 onwards. Additonally, holding the state's ultimate goal of achieving herd immunity in the near future, the authorities have now allowed walk-in registrations for the 18-44 age group. Further, the government is actively taking steps to ensure that the upcoming inoculation campaign covers 100% first dose inoculation for all citizens in the region.
Keep reading... Show less

Ventilator beds to be set up at Lucknow's RMLIMS for infants amid fears of third wave

The hospital has deployed extensive efforts aiming to protect young lives, in every possible way.

Alarmed by the anticipation of the third pandemic wave and its expected effects on children, Lucknow's Dr. Ram Manohar Lohia Institute of Medical Sciences had started multifaceted preparations. As per the latest developments, the healthcare centre will now be providing ventilator facilities for young infants weighing as little as 2.5 kgs. Usually, such resources are not available for newborns but the hospital has deployed extensive efforts aiming to protect lives, in every possible way.

Keep reading... Show less

Know about Poee, the legend from Goa's 'breadtime' tales!

Here's a little history about this flour-dusted masterpiece and the places where you can find the best of it.

Amidst the natural bounties of Goa, are oodles of hyperlocal stories, secrets and facts, that are not too accessible by the travellers but to the locals of course. Several dishes, recipes, ingredients, constitute a significant part of these local tales. However, when people think of Goan cuisine, they seldom go beyond the grips of dishes that are a part of the mainstream coastal cuisine.

Visitors completely fail to recognize the importance of Goan varieties of bread in face of the state's inclination towards rice as a preferred side to their bowl of Xacuti or Sorpotel. Goan markets house several sorts of fresh bread but amidst all, Poee is the one which is well-regarded by all. Also spelt as Poi, here's a little history about this flour-dusted masterpiece and the places where you can find the best of it.

Keep reading... Show less

Lucknow University staff to bear the educational expenses of pandemic-orphaned pupils!

The Vice Chancellor took the responsibility of one such student on Friday and appealed to other professors to take similar steps.

Initiating a new welfare program, it has been said that the Vice-Chancellor and other professors at Lucknow University will bear the educational expenses of students who have lost one or both parents to the pandemic. Under this scheme, the VC took the responsibility of one such student on Friday and requested other professors to take similar steps. As per reports, the Registrar, Chief Proctor and the Dean of the Students' Welfare Department will now bear expenses of one child each.

Keep reading... Show less

Local train services halt across some major routes in Mumbai due to heavy downpours!

As per the Central Railway, the speed of trains have been reduced along certain lines, in view of the rains.

With the early arrival of the monsoons, heavy rains have enveloped the city of Mumbai, causing obstructions across a range of daily public activities. As per the latest developments, the continuous downpour has interrupted the run of local trains at some major spots in the city. Reportedly, the services were suspended between the Dadar-Kurla stretch due to elevated water levels and the operations were also stopped at Sion in view of the waterlogging.

Keep reading... Show less

Most Read