Route Crafts is all set to launch its new collection on the AJIO website this October 22.
If a glamorous ethnic makeover is all you wish for this festive season, just trace the path to Route Crafts and find your best fit, among its expansive authentic range! This fashion destination from Lucknow is only a startup as of now but has managed to become the talk of the town with its quality-marked handlooms, right from the grassroots to the urban city fashion-scape. Blending contemporary trends with traditional designs, Route Crafts' new catalogue will add a sparkle to your celebrations, so do check it out!
If beauty was a garment, it surely would be a Route Crafts creation!
Route Crafts, as the name suggests leads you directly to the heart of handloom crafts you don't even have to step outside the comfort of your homes for the same! A venture which started off during the peak of the pandemic, Route Crafts was only found in March this year to provide work and market to the Chikankari artisans across Lucknow.
But the brand has come a long way since then and has reached out to various craftsmen across the nation to create a varied ethnic insignia, on a single platform! One can now explore this space to find so much more beyond those intricately embroidered Chikankari pieces from Lucknow, and that's all you need to jazz up your festive look!
Be it the art of Kalamakari from Andhra Pradesh or the Banarsi drapes from Varanasi, this digital shoppers destination has it all! One can also indulge in the rustic charm of its block and Bagru prints from Rajasthan or the Leheriya spreads, from the festive-fresh catalogues. With traditional Indian fits and Indo-Western garms on the offer, there's no going back once you style up the Route Crafts way! Beyond its stealth mix and match fashion sense, this apparel store is redefining what you shop for and how.
AZO-free dyes for minimal wastage
Route Crafts has gained immense prominence among all vogue labels in town and otherwise for its sustainable approach and eco-friendly production methods. All the designs here are crafted with the help of chemical and AZO-free, vegan dyes which not only enhance the vibrance of the clothes but also reduce the toxic wastage at the manufacturing level.
A women-oriented production cell, Route Crafts is culturing new means of life and employment in the rural backdrop of the country, ensuring your product is quality approved and genuine. What you get your hands on is the pride of India, crafted with love to stitch you a stylish and peppy look!
The festive season is round the corner and it has only intensified our excitement and zeal to get a rocking ethnic dress to dazzle everyone at those celebratory functions and events, this year! And even if you are exhausted from the various shopping sprawls, market runs and other preparations, you can simply check out their new collection going live on the AJIO website on October 22 and find a piece that you like.
Did you hear the knock? That's not us, it's Route Crafts and it is bringing original designs and products directly to your doorstep from the cultural hotspots across the nation, without any hassle! You may also check out their full-range exhibition at Hotel Clarks Awadh in Lucknow, from October 27 and 29, to indulge in a festive retail therapy and one-of-a-kind shoppers' experience.