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Will Lucknow get BIRA in 2018? Our favourite beer is still not available in pubs here!
Lucknow

Will Lucknow get BIRA in 2018? Our favourite beer is still not available in pubs here!

Pragya Singh

The café culture surely brought a lot of life and light to the city. Where there are a lot of new things coming to the city, we still lack some things that the big metropolitan cities have.

Over the past 5 years, there has been an increase in the number of cafes and bar that sell liquor to its customers. While people are happily following the Delhi, Mumbai culture, we still cannot get BIRA in the city.

Will Lucknow get BIRA in 2018? Our favourite beer is still not available in pubs here!

Things take time to reach Uttar Pradesh and Bira is one such example since it is not available in Greater Noida as well. Despite the progressing culture and the entry of famous bars in the city, the Bira sales are almost negligible. Many places such as Rustic Hauz have mentioned Bira in their menu cards, but sadly due to the distribution channel problem, it always remains unavailable.

Bira became India’s most loved drink within just a few months of its launch because of the rich taste of low bitterness and high honey and caramel notes. A one of a kind drink and if you are a beer lover then you must know how different Bira is from the other beers.

Will Lucknow get BIRA in 2018? Our favourite beer is still not available in pubs here!

While Lucknow is yet to contemplate this issue, people still wish to have their favorite drinks in their own city. Now that famous Delhi bars are coming to the city, we can expect it to hit our pubs very soon (PS- we are waiting for an official word from the distributors).