Coming up at Worli, the IKEA retail city store is a smaller-than-usual retail setup, spanning across 80,000 sq ft
Swedish furniture giant IKEA, a retail enterprise of the Ingka Group announced the opening of its first city store in India in Mumbai on December 9. Coming up at Worli, this pack and parcel home furnishing centre will span across 80,000 sq ft and will be much more compact than its traditional big blue box stores. The small-format store has been conceptualised to suit compact urban spaces and offer the IKEA experience and services to a wide customer base in the city, the company said in a press release.
Mumbai city store to offer the entire IKEA range via digital tools
Usually, IKEA's large-format store's sprawl over 400,000-500,000 sq ft, located somewhere in the city outskirts. Presently IKEA is operating one such store in Navi Mumbai - that is accessible for the Mumbai folks. However, the upcoming city store at Kamala Mills in heart of the Maximum City will centre convenience for its patrons, where customers can shop the entire IKEA catalogue, through a hybrid physical and digital shopping store.
An omnichannel shopping arrangement has been set up here, informed the IKEA Store Manager of the Worli Centre. This means that shoppers can browse and order any product from the furnishing range via digital channels and get it here. As such, the store is not only easy to access but also easy to explore, thanks to its virtual cataloguing.
This furniture outlet will be built on the lines of the IKEA stores that are located in Paris, Moscow, Vienna and Shanghai, following the brand's long-term commitment to Maharashtra and India at large. Currently, the home furnishing major has two stores in the country, one in Hyderabad and the other in Navi Mumbai. Expansions plans also include the set up of a furniture mall in Gurgaon and the country's largest Ikea store in Noida.