With this new outlet in Mumbai, IKEA aims to become more accessible to the citizens.
On Tuesday, Swedish furniture giant IKEA announced its plans to set up its first small-format city store in India at Mumbai. As per reports, the global retailer will launch a small city store in Worli, located at Kamala Mills. Presently, IKEA runs a large-format store in Navi Mumbai, which opened last year. With this new outlet in Mumbai, IKEA aims to become more accessible to the citizens and expand its customer base.
First-of-its-kind IKEA store in Mumbai!
A global pioneer in the furnishing space, IKEA plans to install a new small-format city store at Worli in Mumbai, which it claims will be unlike any other in India. This furniture outlet will be built on the lines of the IKEA stores that are located in Paris, Moscow and Shanghai, following the brand's long-term commitment to Maharashtra and India at large.
A city store format is different from the otherwise IKEA signature of extremely large outlets. This kind of an outlet is established as per smaller spaces in urban settings and is built over 50,000 to 100,000 sq ft of land. The typical IKEA stores usually sprawl over 400,000 to 500,000 sq ft. The Worli store will be spread over 80,000 sq ft, read reports and will be inaugurated in the last leg of 2021.
The store will be fully equipped for a safe shopping experience for the customers, IKEA added further. It will further house a restaurant, remote planning and personal shopper services. It will also offer the ease of 'Click & Collect' under its multichannel aspects.
Another IKEA Mumbai store in the pipeline
As per reports, the Worli store is IKEA's third physical store in India, after the Hyderabad and Navi Mumbai centres and it will be soon followed by another store in Mumbai and a further one in Bengaluru, next year. IKEA identifies a strong potential in the Indian market and in sync with it, the brand will be coming up with more outlets in the coming years.
It may be noted that several Indian cities are already included within the scope of the IKEA app. This has paved the way for an omnichannel expansion of the company in the country. With this rampant growth, around 200 million Indians will be able to enjoy the benefits of the global brand, within a few years.