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Reliance announces the launch of Jio World Drive in Mumbai

Upcoming Reliance Mall will be Mumbai's first rooftop drive-in theatre!

A premium retail unit of Reliance Industries, the "Jio World Drive" Mall is set to open soon in the commercial hotspot of Mumbai's Bandra Kurla Complex. According to a press release issued on Thursday, the mall will span across an area of 17.5 acres and once ready, it will be the first rooftop drive-in theatre in the city. Reportedly, the mall complex will house around 72 international and Indian brands, 27 culinary outlets serving cuisines from around the world, along with an open-air weekend community market space and pet-friendly services.

A wholesome mall experience for the customers

The Jio World Drive by Reliance will provide a one-of-a-kind mall experience to the citizens. The CEO of Reliance Brands Limited, Darshan Mehta said in a statement, "With the opening of Jio World Drive, Bandra Kurla Complex is poised to be the new social centre of gravity in Mumbai. The precinct will set a new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai. Iconic offerings like the upcoming Jio Drive-in theatre will make this a must-visit destination to create moments of delight for all."

Renowned food and grocery boutique outlets such as FreshPik, the global-first concept store of Hamleys' called Hamleys' Play and India's first flagship and anchor store of global home-decor behemoth by the name West Elm will also be centered here. Several other services, international brands and recreation activities will also be a part of this mall, added reports.

The mall is set to create a new a unique experience for the customers."Our research indicates that customers are ready to step out for unique experiences, in places that are likely to provide more than one sensory experience and with people they love. And that is exactly what we aim to provide at Jio World Drive", added the CEO.

Flagship 'Maison PVR' to come to Mumbai

Additionally, the Jio World Drive will have a rooftop drive-in theatre that will be managed by PVR cinemas. Built on a sprawling space, the theatre will have a capacity to hold up to 290 cars at one time. This venture will introduce PVR's flagship cinema concept of Maison PVR for the first time in India, read reports. As elaborated in the press release, "The new concept launches with 6 state-of-the-art multiplex theatres, preview theatre and separate entrances for VIP guests."

As per the launch statement, the mall will open for only those who have received both doses of the COVID-19 vaccine and have completed the stipulated period of 14 days from the date of the second shot. All other pandemic protocols will be duly imposed here to maximise public and staff safety.

- With inputs from ANI

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