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BMC renames its schools as Mumbai Public schools in a bid to uplift institutes' brand image

The Brihanmumbai Municipal Corporation has announced its decision to rebrand schools under its ambit as 'Mumbai Public Schools' while presenting the education budget for the new financial year on Wednesday. As per reports, current intervention attempts to positively enhance the public attitudes towards the 963 upper civic schools and 224 secondary civic schools in Mumbai by bringing them under a single name.

A step towards refurbishing the image of BMC schools

youthincmag.com

In its declaration, BMC said that all schools under its umbrella shall be called Mumbai Public School supplemented by their original name. Reportedly, the civic body has expanded its education budget, though the increment is marginal as compared to the previous year. Facilitating education for around 2.1 lakh students in Mumbai, BMC schools would garner better public perception with the renaming.

The BMC has been working towards refurbishing the image of its schools in collaboration with an informal collective of NGOs and academics. One of the significant aims of this exercise is to attract more students to BMC schools. Last year, the civic body got a new logo for its schools designed by the students of the Indian School of Design and Innovation(ISDI).

10 new BMC schools to come up in different regions of Mumbai

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The budget proposals include BMC's allocation of ₹ 2 crores for the 10 new CBSE schools in the city. The plans for establishing 10 schools would be materialised after evaluating the success of the pilot project being conducted this year. Reportedly, 2 schools are bound to come up within the city boundaries while 3 would be constructed in the western suburbs. Additionally, the eastern suburbs of Mumbai would be gifted with 5 new schools. According to a BMC statement, the schools would function in line with the standards set by CBSE. Admissions for classes L-KG to grade 6 are slated to begin in February.

The BMC also allocated a sum of around ₹ 16 crores for making sure that the schools have an adequate supply of masks, hand wash, infrared thermometers and pulse oximeters. With the comprehensive approach that BMC has followed while implementing its initiatives, Mumbai's education sector expects a revamp soon.

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