The music star Rihanna has already broken most of the stereotypes and records by launching her beauty and makeup line ‘Fenty’. Eventually leading to its idea of catering to women of all colours with 40 shades of foundation that spanned evenly across the spectrum from the fairest to the deepest.
Now, after shattering stereotypes and making “foundation for all”, the singer is all geared up to enter the luxury goods line with LMVH (Moët Hennessy Louis Vuitton).
The singer's cosmetics brand, Fenty Beauty, reached nearly 500 million euros (£431 million) in sales by the end of 2018. The brand has been widely praised for its inclusivity.
Her luxury goods line will also be called Fenty, after the singer's full name ‘Robyn Rihanna Fenty’, and will launch in the Spring of 2019. She will become the first woman of colour to lead a house under the LVMH brand, and the first woman to create an original brand for the group.
Fenty, which will produce clothing, shoes, and accessories, is the first new label under the LVMH brand since 1987. The label will join around 70 brands that already exist in the LVMH group, including Louis Vuitton, Christian Dior, and Givenchy.
In a statement, Rihanna said that she had been given a "unique opportunity to develop a fashion house in the luxury sector, with no artistic limits."
She added: "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."
The chairman and CEO of LVMH, Bernard Arnault, said Rihanna would be supported with a team and resources.
Rihanna also launched her own Savage X Fenty lingerie line in 2018.
The singer, who has 70 million followers on Instagram, is widely known for her bold fashion choices.Let’s see if her luxury line will get as much love as her Beauty line.