The new Pepsi anthem, ‘Har Ghoot Mein Swag’ has been composed, written and sung by Badshah.
We’ve already seen the awesome chemistry between actors Tiger Shroff and Disha Patani in ‘Baaghi 2’. The actors will once again be seen sharing screen space together, this time for a music video for the Pepsi ad campaign.
As a part of Pepsi's 2019 'Har Ghoont Mein Swag' campaign, the soft-drink company has roped in Tiger Shroff and Disha Patani along with star rapper Badshah for their new anthem. The 4 minutes and 17 seconds long song has been directed by Ahmed Khan and composed, written and sung by Badshah.
At the launch event, Disha, who has starred with Tiger in "Baaghi 2" and some music videos as well, said the campaign reflects the "cool attitude and swag of the youth".
"The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I can honestly say I have never enjoyed shooting for a song so much in my life. I hope people enjoy watching the song as much as I have enjoyed performing for it," the actress said in a statement.
Ahmed said "Har ghoont mein swag" is the "youth anthem" it sets out to be. "Today's new generation is armed with self-belief and swag. They are effortlessly cool and don't hesitate to stand up for what they believe in. We have showcased this very attitude in the music video. I had an absolute blast working with Disha, Tiger and Badshah and that fun translates on-screen," he added.
Tarun Bhagat, Director - Marketing, Hydration and Cola, PepsiCo India, is confident that "with Badshah dropping the bass on our baseline, Disha and Tiger burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video", India will be singing the song right back.
We are already impressed with Tiger’s amazing dance in his movies like ‘Baaghi’ and ‘Heropanti’ and once again the actor has done a wonderful job in the video. His fast and swift dance moves in the video have left us spellbound. Disha too has worked really hard to match up with Tiger’s fervour in the video and both of them have done a wonderful job together. Tiger and Disha are also rumoured to be dating each other.
Watch the video here: