Blaupunkt, a Germany-based consumer electronics brand has marked its entry into the Indian LED TV market with the launch of three new LED TV series, after making a name for itself in the Audio segment. After Xiaomi's competitive pricing, the entry of Blaupunkt will further increase the competition in the Indian LED TV market and help the consumers by bringing down the prices.
The LED TVs were introduced during the IFA 2018 in Berlin and are available in India starting from ₹12,999, going all the way up to ₹47,999. The company has launched the pocket-friendly Family series, Smart Sound series and the flagship 4K UHD Premium series. The Family Series consists of 32-inch and 43-inch LED models, while the Smart Sound series is available in 32-inch, 43-inch, and 50-inch models and the 4K UHD Premium Series is available in 43-inch, 49-inch, and 55-inch sizes.
Starting with the 4K UHD Premium series, the 55-inch flagship model features a 60W built-in soundbar and the company has claimed that it is India's first voice-enabled Android open-source television. The flagship 4K UHD Premium series comes with a voice-recognition smart remote and artificial intelligence (AI) driven smart user interface. Other features on this series include Wi-Fi, Miracast, various connectivity ports, and RJ45 Ethernet port.
The Smart Sound series is the mid-range series and features an additional sound bar, that enables 30W+60W sound output. It is available in HD and full HD options with a 178-degree viewing angle. Other features on this series include Wi-Fi, Miracasting, three HDMI ports, two USB ports, and an RJ45 Ethernet port.
The affordable Family Series features a 30W sound output and offers similar features as the Smart Sound series, however, it does not feature inbuilt WiFi and Miracast support.
Andrzej Cebart, Managing Director, Blaupunkt said, "Blaupunkt’s all three LED series are manufactured with German technology, both in the electronics and software domain. As we stand for Quality, no product would reach an Indian customer unless it has the BLUE DOT, the mark of Quality Assurance."
He further added, "We are excited about our launch in India with our LED Televisions range of products that are on par with what we market in Europe. In fact, I am sure you will soon be a Blaupunkt customer"
Coming to the 4K UHD Premium series, the 43-inch BLA43AU680 model has been priced at ₹30,999, the 49-inch BLA49AU680 model has been priced at ₹40,999 and the 55-inch BLA55AU680 model has been priced at ₹47,999.
All the models will be available exclusively from Flipkart starting from September 18.