Recently, when the global music streaming giant, Spotify was launched in India, it was expected to make all other such platforms obsolete. Now, in a recent survey, it has been revealed that this is not the case. As it turns out, Gaana is India’s favourite music streaming app.
As per the reports, in terms of popularity, Gaana (25%), was followed by Apple Music (20%), YouTube (20%) and Wynk (14%), showed the results of a survey by CyberMedia Research (CMR).
Out of those surveyed, an overwhelming 66% listened to music while in-transit, 22% listened to music at home, while 14% took work breaks and listened to music, according to the report titled "CMR Music Streaming Apps Survey Report 2019".
"Music consumption in India is undergoing a slow but gradual evolution. In the 'streaming era', the way people listen to music is shaping the music industry. Digital music streaming has emerged as a mainstream channel for those on the move," Thomas George, Country Manager and Senior Vice President, CMR, said in a statement to IANS.
"Music app preferences in India are dictated by the choice of songs available in music app library, with 'freemium' apps dominating paid subscriptions," said Prabhu Ram, Head - Industry Intelligence Group (IIG), CMR.
"As a new entrant, Spotify would have to look at 'creative' strategies to connect with Indians and India. Given the choices available in the market, and with competition from the likes of JioSaavn and Gaana, it would be interesting to see how Spotify capitalises in such a hyper-competitive market," added Ram.
The survey involved 2,500 respondents across eight cities in India, cutting across age groups, demographics and gender. An overwhelming majority of those surveyed indicated "free" music as their key service preference. Shockingly, only 50% of those surveyed said they were aware of Swedish music streaming giant Spotify which made its debut in the country in February this year.
However, in the coming months, the people’s preferences could change, resulting in different results the next time.