‘Ajara’ by Aditi Kumar, the ethnic & wedding wear brand in Lucknow launches an exquisite male fashion line
Men, it’s time to rejoice! Lucknow’s famous clothing line ‘Ajara’, known for its designer ethnic and wedding wear, has finally launched a male line. The clothing line which was earlier exclusive to females has now branched into the male world on their 1st birthday and we can almost hear the men taking a sigh of relief.
Okay Men, answer my questions, isn’t it difficult to find something that is not only comfortable but fashionable? Something that makes sense when you wear it, but also makes you look and feel good, it’s difficult right? There are plenty of options for women in ethnic, like saree, salwar-suit, lehengas and shararas. As if that was not enough, there are options like ethnic gowns and dresses.
But what do we have for men? Not enough, evidently. Not enough, but not anymore!
With Ajara’s new male line, you can find anything and everything that you require or can think of! The name ‘Ajara’ is a Sanskrit word which when loosely translated, means ‘Everlasting’. ‘Ajara’ with its name wants to create a clothing line that is always in vogue and accessories too.
Because at the end of the day styles change, fashion comes and goes but elegance and class never get old! Which is exactly what ‘Ajara’ promises to its patrons.
Already a well known and trusted name in the fashion community, Ajara is trying to bring comfort, class and elegance in the forefront. Most of the work they do and the styles they carry are done organically, you get exquisite handmade pieces that are designed with passion and love.
Ajara has adopted a village near the city, which is visited by their team of experts, who teach the local women the craft of embroidering, and sowing. The women then work on luxurious pieces of fabrics that are also sourced locally and made using the finest material. Which is later sown together by design experts, giving you a flawless design that fits and feels as luxurious as can be imagined. Surprisingly, even after the entire process, the designs remain reasonable and pocket friendly.
Ajara has also launched an amazing range of fragrances and bath & body products that are exquisite and heavenly, and will change the way you feel about yourself.
So, if you are looking for a gorgeous piece that will make you stand out and be the centre of everyone’s praises and envious looks, give Ajara a visit. Maybe you’ll find yourself falling in love with the fashion wonderland and getting lost in all the luxuries!
Location: 2nd Floor, TP Tower, Vivek Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226021
Contact details: 0522 4957877 | Facebook