Lucknow is doing much more than serving legendary kebabs and impeccable adab. The city is also making serious noise on Instagram. From laugh-out-loud relatable reels and meme-worthy sarcasm to high-energy content and creative storytelling, these 7 content creators from Lucknow are firmly in the spotlight. They prove that the city knows exactly how to entertain online.
Meethika is Lucknow’s viral queen, turning everyday family chaos into comedy with her instantly recognisable Lucknowi accent and sharp observational sketches. What began as a playful prank on her mum quickly snowballed into a massive following that loves her authenticity. She has since collaborated with big brands, sports teams and even Bollywood and sports icons like Virat Kohli and Salman Khan.
Following: 4.5 M
Chhoti Philim is led by Raj Kunwar Tripathi and Saawan Tiwari. Their content brings melodrama and laughter through short bite-sized films, complete with over-the-top expressions and quirky dialogue. Expect sharp satire on everyday situations that will leave you chuckling. Chhoti Philim’s style thrives on contrast, offering viewers a delightful twist on ordinary life.
Following: 957 K
A dynamic duo or crew known for energetic clips, pranks and urban escapades. They create comedy reels centred around family drama, hilariously portraying the ghar ka damaad as the ultimate boss of the household. Their exaggerated give-and-take of dialogues mirrors real family dynamics, making their content instantly relatable and laugh-worthy.
Following: 341 K
If you’ve ever needed sarcasm served with a wink and a nudge, The Asstag has you sorted. It is a led by Kushal Dubey, Suryansh Thakur, Dhananjay Sharma and Sudhanshu Sharma. Their content blends sharp commentary with meme culture, packaging social observations in quick-fire, addictive clips. Often playful, The Asstag crafts commentary that lightly pokes fun at life and culture.
Following: 1.8 M
As the handle suggests, expect rambling tales, humorous rants, and wonderfully “pointless” but absolutely relatable conversations. Hari Dubey is a creator whose comedy lands with a punchy wit and casual charm. His content often leans into absurd humour and everyday quirks that feel like eavesdropping on your funniest friend.
Following: 1.7 M
A creator with a flair for expressive storytelling, dance, or performance, RJ Mohak brings style with personality. He creates relatable reels highlighting the contrast between old and new Lucknow, often weaving in ghar ki masti with his mum and a genuine love for the Awadhi language. His content feels rooted, warm and instantly familiar.
Following: 40.2 K
Saubhagya’s content is perfect for fans of charismatic personality-driven storytelling. With a penchant for engaging directly with followers, Saubhagya mixes humour, thoughts on UP language, and daily snippets. Her take on how people from UP pronounce random English words is hilarious, with terms like blundderr, naansense and cumphurtabul becoming instant favourites.
Following: 266 K
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