The Indian Institute of Management Lucknow has launched the 'G Force' programme in collaboration with a Delhi-based advertising company, Graphisads. This programme will be focused on empowering young entrepreneurs in the fields of media.

The goal of this new programme is to give birth to new and innovative media startups. Furthermore, this IIM Lucknow programme will focus on a range of media sub-sectors, including gamification, influencer marketing, event automation, Adtech, DOOH platforms, mar-tech, and Programmatic Media Opportunities.