James Stephen Donaldson (MrBeast), the world’s biggest YouTuber with 329 million subscribers, and American wrestler alongside influencer Logan Paul, with 23.6 million subscribers, arrived in Mumbai early on Sunday. MrBeast was welcomed warmly by the paparazzi at Mumbai Airport, while Logan was spotted around the city.
A few days ago, MrBeast announced on Instagram that he will come to India on November 10, joined by Logan Paul, JJ 'KSI,' and Darren IShowSpeed, to launch Feastables and Prime. Further, they will team up with Youtuber CarryMinati, aka Ajey Nagar, for an event in Mumbai.
The YouTubers launched the products at Freshpik at Jio World Drive in BKC. However, since the number of people jostled to catch a glimpse of the internet celebrities, the organisers were forced to shut the store and end the event, earlier than planned.
As per reports, Feastables chocolates will retail at ₹499 for 60 grams and ₹349 for 35 grams. Meanwhile, all eight flavours of Prime Hydration will be sold at ₹399 per unit. Previously, Prime was imported and sold at ₹900 at Reliance Freshpik and ₹600 at other local supermarkets.
Although Feastables and Prime entered an already competitive market with established brands like Gatorade, Redbull, and Sting, FMCG analysts believe the launch timing was slightly off, missing the high-sales Diwali season by only a few weeks.
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