Knocksense: A local content and recommendations platform

Goa B-school launches maiden culinary incubation programme for 'foodpreneurs' amid COVID rage

Goa Institute of Management aims to mentor food bloggers & photographers; provide market & customer support to them.

The COVID-19 pandemic has plagued Goa's economical and business landscape to the point where its restaurants and other such establishments have perhaps faced the sharpest blows. However, banking on a smart blue ocean strategy, the state's premier business school, the Goa Institute of Management has launched its first-ever culinary incubation programme in a bid to circumvent the several norms of lockdown and its repercussions. Targeted at food bloggers and photographers, the GIM aims to float 'foodpreneurs' despite the vigorous tides of a raging pandemic, to enhance their craft.


India's first-ever kitchen & culinary incubation programme is at GIM

Representative image: Culinary incubator

The Goa Institute of Management (GIM) Atal Incubation Centre tied up with the Kamaxi College of Culinary Arts last month to create India's maiden culinary and kitchen incubation programme. This offers edge infrastructure and dedicated support to culinary startups and upcoming entrepreneurs of the food industry, including related bloggers and photographers, as well.

According to Rajesh Joshi, Chief Executive Officer of GIM's incubation centre, the programme will provide its candidates with a widened access to mentors and domain experts along with market and customer support." The access to a mentor and domain experts will enable them to move up a notch and convert this hobby into a profession. We will provide access to market and customer support to these professionals", he added.

Scope of culinary business development

The founder of the Kamaxi College of Culinary Arts, Parixit Pai Fondekar, believes that while the pandemic has razed the food and beverage industry from mainstream marketing, it has also presented an opportunity to food bloggers to break new ground. With businesses going online, food bloggers and even photographers can branch out to focus on other aspects of their work.

They can step into the foray of affiliate marketing, PR, sponsored posts, contests and giveaways or e-commerce of merchandise to stay in business. "Food collaborations, virtual tips and kitchen hacks, recipes are other ways they are generating content even while quarantined or in lockdown," Fondekar said.

This programme will be a major asset to the stakeholders of the F&B industry, who need to learn and adapt to the norms of the post-COVID world. The guidance will help the people to tweak and relearn their sales pitch, budgets and approach to adjust and thrive, in the new normal.

Want to be a trend-setter in the fashion world? Check out THIS course at Invertis University

The course of B.Sc Fashion Design will give you abundant knowledge of pattern making, draping and illustrations.

With its B.Sc Fashion Design course, Invertis University continues to give wings to the dreams of those aspiring to become a big success in the fashion industry. The course trains you in multiple skills like pattern making, draping and illustrations through regular theories and its practical sessions. If you are an aspiring stylist, model, designer or want to indulge in the same field read on to know more about the course and fee structure, eligibility criteria and the facilities provided by the institute.

Keep reading... Show less

UP to soon get a new 200-acre-wide data centre park

The new data centre will come up in Noida's Sector-28

In a bid to cultivate Uttar Pradesh's commercial landscape, the state administration has planned to develop data centre park in Noida. This structure will reportedly spread over 200 acres of land at Sector 28 of the Yamuna Expressway Industrial Development Authority and attract investments from IT industry giants in India and abroad. The plan is expected to roll out by the end of August.

Keep reading... Show less

Most Read

Headlines

Lucknow

Kanpur

Trending

Jaipur

Indore

Goa

Mumbai