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Prasar Bharti joins hands with IIT Kanpur to test Direct-to-Mobile broadcasting

Looking forward to widening its avenues, Prasar Bharti will implement this vision across the world if the ongoing trial-run becomes a success

Prasar Bharati partners up with the Indian Institute of Technology, Kanpur (IIT-K) to conduct a pilot project on the feasibility of Direct-to-Mobile broadcasting. Looking forward to widening its avenues, India's public broadcaster will implement this vision of digitisation, if the ongoing trial-run becomes a success. With this, people might be able to access the broadcast content right through their smartphones in future, irrespective of their location.

Plans to deliver broadcast content on a unicast mode underway

In line with the era of Information and Technology, the public broadcaster has undergone various changes, including digitisation. Talking about the same, the CEO of Prasar Bharti said, "Practically every Doordarshan channel and All India Radio station now has a digital presence spanning multiple platforms, be it YouTube for live-streaming or on social media to engage with the audience". Notably, the one-of-a-kind Prasar Bharti app, which has more than 200 ratio streams at present is available for all, irrespective of their location.

Speaking at the 10th Confederation of Indian Industries (CII) Big Picture Summit on Wednesday, Prasar Bharti's CEO, Shashi Shekhar Vempati said, "In the event of a high-viewership event such as the IPL, there is no reason why millions of users need to receive that content on a unicast mode through the Internet. If this works, all of that content can be delivered directly on broadcast frequencies to the people on their smartphones or smart TVs".

The Big Picture Summit

While the CII organises the Big Picture Summit to discuss opportunities and address challenges every year. The main motive behind this summit is to highlight the growing focus on local opportunities for a global audience. Apart from this it also includes discussion on global trends, opportunities, macroeconomic turbulences. These discussions ultimately lead to a softening of revenues and enhancing the understanding domestic consumer preferences. Notably, the theme of this year's event is 'Scaling New Heights of Content, Creativity and Innovation'.

Amid Omicron scare, India puts its plan to ​resume International Commercial air service on hold

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Travel protocols for domestic travel have also been revised, added reports. Now, all passengers flying within Maharashtra will either have to be fully vaccinated or produce a negative RT-PCR test on arrival, conducted within 48 hours of the time of arrival. On the other hand, people flying to Maharashtra from other Indian states also have to present the negative COVID report, irrespective of vaccination status.

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As per the notification issued by the Sports Authority of India, girls aged between 14 and 18 can apply for the selection trials

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IMD issues 'yellow alert' in Mumbai amid forecasts of heavy rains on Wednesday

These showers are likely to extend for the next 24 hours in Mumbai

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According to the MeT department, these unseasonal rains have been spurred due to western disturbances, intensified by a low-pressure area over the east-central Arabian Sea off Maharashtra. These showers are likely to extend until Thursday, added reports.

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