The festivities of the Onam celebrations are all set to go global this year with 93.5 Red FM’s online edition of the South Side Story. This program is basically an experiential festival, which will enable people from different parts of India and the world to join in the euphoria of Onam, the harvest festival of Southern India. The festival will go live on August 23, a day after its celebration in Kerala.
The more, the merrier!
Red FM is bringing in the jollity of music, culture and vibrance of the Onam festival to your home with the South Side Story, an inclusive celebration for those who appreciate the nuances and spirit of the Indian culture. The music celebration will introduce the contemporary world to the authentic harmonies and melodies of Kerala’s culture in a way that the world will never forget!
Nisha Narayanan, Director and COO, Red FM and Magic FM, stated, “Season one of South Side Story on ground edition was a huge success in both Delhi and Mumbai. Continuing the same vibe, we are happy to launch the online edition of South Side Story. The idea is to observe the spirit of festive season that’s about to start and what better than bringing the festival vibe directly to people’s home. Our whole effort is in building communities, supporting independent music and keeping the festive spirit going even in these tough times.”
Bringing in several popular regional Indie bands like Agam, Thaikkudam Bridge and Masala Coffee along with captivating and interesting segments that represents the spirit of Onam, the South Side Story will be a magnificent representation of acculturation and diversity in India. The festival will bind in various elements from Southern India to add more zing to the celebration, that can be defined as ‘typically Indian’.
Knock Knock
The station of expression, 93.5 Red FM brings all of us an opportunity to come together in the tough times of a pandemic and celebrate the spirit of our diverse identities and culture. South Side Story will be streamed on Sunday, August 23. The tickets are available at BookMyShow.com for ₹200. So what are you waiting for? Book your tickets right away!
