With Uttar Pradesh accounting for 25% of Indian tourists to Sri Lanka, the island nation is actively strengthening tourism ties with the state. At a recent B2B roadshow in Lucknow, organised by Sri Lanka Tourism Promotion Bureau and Convention Bureau, officials revealed that over 10,000 tourists from UP visit Sri Lanka annually, driven by temple tourism like the Ramayana Trail and Buddha Circuit.
Sri Lanka eyes North India tourism boom
Tourism Minister Vijitha Herath led a 35-member delegation, highlighting Sri Lanka’s post-pandemic revival. Between January and May 2025, Sri Lanka welcomed 10,29,803 tourists, of which 2,04,060 were from India, with Uttar Pradesh emerging as the top contributor.
The event, attended by 200+ travel agents, showcased Sri Lanka’s beaches, heritage, and luxury stays. A cultural Sabaragamu dance performance mesmerised attendees. Similar roadshows are planned for Chandigarh (June 25) and Jaipur (June 27) to boost tourism from North India.
With USD 1.54 billion earned in tourism this year, Sri Lanka aims to deepen ties with India, its top source market.
