For the first time in Lucknow, ‘Gur Mahotsav' soon to be a sweet reality!

For the first time ever, Lucknow will host a 'Gur Mahotsav' showcasing the branding of jaggery and its related products. To be held in the city sometime next month, the festival was earlier set to take place last year. However, due to the outbreak of the coronavirus pandemic, it was postponed.

A haven for sweet-lovers, this fair will have stalls of jaggery, chocolates, sweets, candies and kheer up for grabs! Bringing progressive sugarcane farmers from every corner of the state to Lucknow, this fest will also work as a central platform where agro-producers will be able to meet specialist producers and people from the food processing sector. This confluence will help the different groups to share their knowledge for symbiotic growth.

Gur Mahotsav to promote sugarcane farmers of the Awadh & Purvanchal regions

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The state's sugarcane industry has jumped headfirst to prepare itself ahead of the Gur Mahotsav and Lucknow city is not far behind. The Additional Chief Secretary of the sugarcane department recently held a meeting to gear the district systems for this huge event. The format and purpose of the Gur Mahotsav were discussed here, primarily to boost provisions of agro-based product branding in Uttar Pradesh.

Strengthening the pillars of One-District-One Product (OPOD) Scheme, the festival has been designed to boost activity in Muzzafarnagar and Ayodhya; parental districts of the jaggery product. As per reports, this affair will also promote sugarcane farmers of the Awadh and Purvanchal regions.

Sugarcane crops may be developed as diversified endeavours

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The Indian Council of Agricultural Research and the Sugarcane Research Institute have jointly prepared chocolate and other products from jaggery in different flavours. These products will be on a display and sale here, luring sweet-lovers to extend their support and encouragement to the farmers while promoting agro-activities in several parts of the sate. In addition to this, sugarcane crops may be developed as diversified endeavours to make jaggery and increase their income.

Experts have also highlighted that 'gur' alone can be used to treat malnutrition by fortifying jaggery with vitamins as it is rich in iron, calcium, phosphorus, vitamin A and B in sufficient amounts Being a natural sweetener, it is loaded with enormous health benefits and health-enthusiasts, you really need to visit this to eat your share! Apart from this, jaggery has multiple medicinal properties and is an excellent source of immediate energy.