Knocksense: A local content and recommendations platform

ODOP from UP products mark e-commerce success with record sales of ₹1000 crores on Flipkart

UP's One District One Product scheme was launched to provide a wider market to the state's local artisans.

India's homegrown e-commerce marketplace, Flipkart has buoyed ODOP's ventures to an all-new success. As per reports, UP's local product's scheme has set a record with sales of ₹1000 crores in 2020-21 via the Flipkart portal. The feat has not only helped artisans of the state in a big way but also promoted indigenous and specialised products and crafts from the heartlands of UP to the mainstream.



ODOP items become a big hit on Flipkart

In the last year, the Flipkart portal alone has noted the sale of 2 crore ODOP products, worth ₹1000 crores. The e-commerce platform entered into a partnership with the government of Uttar Pradesh last year, to provide a digital market to district-specific products, unique to those regions artisans, beyond the state demographics. As per a government spokesperson, Agra leather products, sports goods from Meerut and metal craft, including locks from Aligarh have been listed as the top trending ODOP products on Flipkart.

Navneet Sehgal, Additional Chief Secretary (ACS), MSME, Export Promotion, Khadi and Village Industry, said, "The Uttar Pradesh government has been working relentlessly to encourage more and more local businesses to see their national market grow. As part of our initiatives, it is heartening to see that our ODOP campaign has led to boosting revenue for these crafts online and allowed them to witness consumer demand from across the country."

The ODOP scheme was launched in Uttar Pradesh with the idea to promote each district's local craft and products. This programme is a potent tool to encourage local artisans, the CM reportedly stated. It opens the avenues of a nationwide audience to these craftsmen, helping them to scale the production of traditional handicrafts.

"The ODOP scheme has brought about a significant economic change for the good by promoting the local and traditional talent," he said. The Flipkart association is giving these indigenous products their due visibility while strengthening the state's concept of encouraging the sale of specialised products.

Digital success for 'vocal for local'

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, "We are delighted to see the growth that local businesses from UP have witnessed on our marketplace platform. As a homegrown company, it has been our constant endeavour to bring increased market opportunities to MSMEs and small businesses, and under UP government's ODOP program promote specialized products that are unique to these districts."

These products range from leather products from Agra, aluminum utensils from Kanpur, chikankari and zari-zardozi work from Lucknow, wooden lacquerware and toys from Varanasi, wheat stalk craft from Bahraich, terracotta pottery from Gorakhpur and wood-carved crafts from Saharanpur, among many others.

Amid Omicron scare, India puts its plan to ​resume International Commercial air service on hold

Notably, India was about to resume commercial international passenger air services from December 15

According to the latest circular issued by the Directorate General of Civil Aviation (DGCA) India, the government of India has put its initial plan of reopening international commercial flights on hold. With the discovery of a new and more transmissible strain of COVID, the administration has stepped into action to prevent and eliminate the risk of transmission of this variant in the country. Notably, India was about to resume international passenger air services from December 15 after a gap of about twenty months, however this decision stands suspended in view of the current Omicron scare.

Keep reading... Show less

​Check out the new airport guidelines for int'l & domestic travellers arriving in Maharashtra

International flyers reaching Maharashtra to undergo mandatory quarantine; RT-PCR must for domestic travel

Amid the emergent concerns of the new Omicron variant of the coronavirus, the Maharashtra government on Tuesday announced a mandatory quarantine for all international travellers arriving in the state. The guidelines have been made more stringent for travellers flying from at-risk countries, with the imperative of institutional quarantine on arrival.

Travel protocols for domestic travel have also been revised, added reports. Now, all passengers flying within Maharashtra will either have to be fully vaccinated or produce a negative RT-PCR test on arrival, conducted within 48 hours of the time of arrival. On the other hand, people flying to Maharashtra from other Indian states also have to present the negative COVID report, irrespective of vaccination status.

Keep reading... Show less

Third train set for Kanpur Metro arrives in the city

Kanpur Metro is expected to start its commercial services by the end of this month

Adding to the existing fleet of the upcoming Uttar Pradesh Metro Rail Corporation, the third three-coach metro train set arrived in Kanpur yesterday. Reportedly, with the successful completion of the trials undertaken by the Research Design & Standard Organisation (RDSO), Kanpur Metro is expected to start its commercial services by the end of this month. As per the officials, the fourth train set will arrive in the industrial city tomorrow.

Keep reading... Show less

SAI Lucknow to conduct Women's Hockey selection trials for NCOE on Dec 6 & 7

As per the notification issued by the Sports Authority of India, girls aged between 14 and 18 can apply for the selection trials

The Sports Authority of India (SAI) is all set to conduct countrywide selection trials of the Women's hockey team for National Centre Of Excellence (NCOE) this month. As per the report, the trial will be organised at Netaji Subhas Regional Centre, SAI in Lucknow on December 6 and 7, 2021. In line with the existing COVID scenario, a negative RT-PCR report, not older than 72 hours is mandatory to enter the premises. Read on to know the other details of the upcoming women hockey selection trial for NCOE.

Keep reading... Show less

Mumbai-Nashik local train to facilitate better connectivity within Maharashtra soon!

If approved in the trial run this month, the Nashik-Kalyan Main Electrical Multipurpose Unit (MEMU) local train service will be launched by the new year

Good news for the residents of Mumbai as after a long wait the Nashik-Kalyan Main Electrical Multipurpose Unit (MEMU) local train service has finally been approved by the authorities now. As per the reports, if the Mumbai-Nashik local gets a positive report at the trial run this December, it will be launched by the new year. With the addition of a local train on this route, the Indian Railway aims to boost intrastate connectivity in Maharashtra.

Keep reading... Show less

Goa issues guidelines for foreign travellers amid Omicron concerns

The move comes in light of surge in global Covid cases because of the new variant

On Tuesday, the Goan Government issued guidelines for all international passengers coming to the state. To prevent the spread of the Omicron virus, the passengers will have to undergo mandatory RT-PCR testing and self-isolation.

Keep reading... Show less

IMD issues 'yellow alert' in Mumbai amid forecasts of heavy rains on Wednesday

These showers are likely to extend for the next 24 hours in Mumbai

Mumbai, Thane and Palghar woke up to isolated light showers accompanied by low temperature on the first day of December. As per reports, the IMD has issued a yellow alert in these regions for Wednesday amid forecasts of a moderate to isolated heavy monsoon spell through the day.

According to the MeT department, these unseasonal rains have been spurred due to western disturbances, intensified by a low-pressure area over the east-central Arabian Sea off Maharashtra. These showers are likely to extend until Thursday, added reports.

Keep reading... Show less

Most Read

Headlines

Lucknow

Kanpur

Trending

Jaipur

Indore

Goa

Mumbai