UP excise department gears up to promote responsible drinking through a new campaign

The Uttar Pradesh excise department has decided to combat the state's age-old problem of irresponsible alcohol consumption. For this purpose, as part of the state's new excise policy, a separate budget has been set aside for an awareness campaign. This campaign will sensitize people against the harms of alcohol abuse and help prevent accidents and other alcohol-induced mishappenings.

One crore to be spent on the campaign

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The awareness drive will focus on various kinds of alcohol abuse like underage drinking, drunken driving and overconsumption. It will educate people about the hazards of drunk driving and promote responsible consumption. A budget of ₹1 crore has been allotted by the excise department for the campaign.

UP among the worst in alcohol-induced accidents

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As per the National Crime Records Bureau (NCRB), UP was among the worst states in the country in terms of injuries and death due to accidents caused by drunken driving, with a minimum of three deaths daily in 2020. This situation did not improve in 2021. As we enter 2022, this initiative of the excise department aims to reduce this significant issue, leading to safer roads for all.