'Coolie No. 1' campaign rolled out for 'sahayaks' of Mumbai Central and Bandra Terminus

Inspired by Amitabh Bachchan's smooth interaction and customer friendliness in the legendary movie 'Coolie', the Western Railway, Mumbai Division, has introduced the Coolie No. 1 initiative. Specifically designed for licensed Sahayaks, the campaign aims to enhance passenger interaction and overall travel experience for long-distance passengers.

The campaign is being launched after the success of a pilot experiment at Surat station. It has now expanded to include Licensed Sahayaks at prominent hubs like Mumbai Central and Bandra Terminus Stations.

Under WR Mumbai Division's Dec 19 press release, the 'Coolie No. 1' campaign will involve key factors, beneficial schemes, and training for Sahayaks:

• Include key factors, beneficial schemes, and training for Sahayaks.

• Focus on fire fighting, CPR, passenger safety, luggage safety and personality development.

• Enhance positive interactions with customers and improve responsiveness to passengers' needs.

• Benefit licensed Sahayaks by maintaining biometric data and promoting Digital Inclusion.

• Raise awareness about digital payments.

• Encourage Sahayaks to promote cleanliness in stations and premises through awareness and participation in cleaning activities.

Ultimately, the Mumbai Railway department will gather feedback from passengers using coolie services. Using data from these forms, one Sahayak will be recognized and certified as the "Coolie No. 1 of the Month." This initiative aims to significantly enhance passenger experience, benefit Sahayaks, and improve the overall railway framework at Mumbai stations.