After a pandemic-induced hiatus lasting three years, the traditional Diwali Ank market of Maharashtra is once again bustling with hordes of buyers from all around the state, including Mumbai.
Diwali Anks are exclusive Marathi magazines created solely for the festive season. For Marathi readers in the state, the act of reading Diwali Anks has become a time-honoured tradition. It is a practice observed by many, with people choosing to delve into these magazines during their Diwali holidays.
Popularity of Diwali exclusive magazine surges in rural parts of Maharashtra
The reason for the surge in popularity which is being reported this year, is also attributed to the increase in the reader base of rural Marathi people.
The Diwali Anks of Mumbai typically contain a wide range of literary and cultural content, including short stories, poems, articles, artwork, and more. They are published by various newspapers, magazines, and publishing houses in Marathi and other regional languages.
Some of the notable Diwali Anks such as Menka, Anurag, Saptahik, Mitramaifal to name a few, feature contributions from well-known authors, poets and artists, making them a cherished part of the cultural landscape of Maharashtra. Readers purchase these publications in the weeks leading up to Diwali and enjoy them during the festival.
