The Indian Institute of Management (IIM) Lucknow recently announced a ten-month, hybrid, Chief Marketing Officer programme for working professionals. The primary aim of the programme is to provide exposure to new and aspiring business persons, as well as the experienced ones. The goal is to drive them to a new, data-driven market.

According to IIM Lucknow, the curriculum of the program comprises real-world case studies, projects, and master classes from experts in the industry. This curriculum will help candidates develop a mindset for new data-driven technologies, digitalization, decision-making, and customer-centric marketing strategies.

The eligibility for the programme is as follows:

• Graduates (10+2+3)

• Diploma Holders (10+2+3)

• Post Graduates with a minimum of 10 years of work experience as of September 30th, 2022

• Candidates should have scored a minimum of 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working

The classes for the programme will start from September 30th, for three hours a week. The special hybrid course gives candidates the luxury of attending classes on campus or engaging in online sessions with the faculty. The total program fee is INR 3,83,000+GST.

The last date for the Chief Marketing Officer programme application is August 29th and you can click here to apply. Upon successful completion of the program, with a minimum of 75% attendance, the candidates will receive a certificate of completion from IIM Lucknow and a chance to become part of the IIM Lucknow Executive Alumni.