Myntra has launched its express delivery service, M-Now, in Mumbai and the Delhi-NCR region, allowing shoppers to receive fashion and beauty orders within 30 minutes. The service, already popular in Bengaluru, is supported by 40+ dark stores across the three cities, each housing 25,000+ products for lightning-fast fulfilment.

Sharon Pais, Myntra’s Chief Business Officer, noted that 50% of orders nationwide already arrive within 48 hours, signalling a shift toward speed-driven shopping. She stated that today’s consumers prioritise quick delivery, particularly for premium fashion. The M-Now catalogue features 90,000+ styles from over 600 brands, catering to urban shoppers’ demand for instant gratification.

As quick commerce gains momentum, Myntra’s expansion underscores a new retail reality where fast fashion meets instant delivery.