HYBE, the South Korean entertainment powerhouse behind BTS, SEVENTEEN, and other leading K-pop groups, has confirmed the launch of its Indian subsidiary. The new office, HYBE India Entertainment Pvt. Ltd., was formally registered in Mumbai earlier this month. This marks the company’s fifth overseas branch, following Japan, the United States, Latin America, and China.
Why Mumbai though?
.@HYBEOFFICIALtwt has launched HYBE India in Mumbai, its fifth overseas HQ, aiming to develop local artists and connect them globally under “WHERE VOICES OF INDIA BECOME GLOBAL STORIES.” As part of its “Multi-home, Multi-genre” strategy, the subsidiary will handle auditions,… pic.twitter.com/5AGUv8kVGd
— Team INDIA 🇮🇳 (Indian BTS ARMY) (@teamindiaforbts) September 23, 2025
Mumbai, long regarded as the heart of Indian cinema and music, has been chosen as HYBE’s strategic base. By situating itself in India’s entertainment capital, HYBE aims to bridge the gap between Korea’s global pop culture phenomenon and India’s thriving creative ecosystem.
Moreover, India has rapidly emerged as a hub for K-pop fandom, with millions of young fans driving its popularity. HYBE’s entry signals recognition of this growing demand and an intent to tap into the country’s 1.4 billion-strong audience.
Auditions & artist development
HYBE has indicated plans to conduct local auditions and establish a training system adapted for the Indian market. The goal is to discover regional talent and nurture it under HYBE’s globally proven model while ensuring cultural authenticity. This will mark a significant step in developing home-grown artists with international potential in India.
