Kim Kardashian’s globally sought-after shapewear and lifestyle label, SKIMS, is making its way to India, with the Maximum City selected to host one of its very first brick-and-mortar stores. Through an exclusive partnership with Reliance Brands Limited (RBL), the brand is preparing to land on Indian shores, putting Mumbai right at the heart of its retail debut alongside Delhi. For style enthusiasts who have spent years adding SKIMS pieces to international cart wishlists, the brand’s arrival brings its viral wardrobe essentials straight to local shopfronts.
The India debut: Physical stores, digital channels & phased growth
Under the new deal, Reliance Brands will exclusively manage SKIMS across both physical retail spaces and digital channels throughout India. The rollout begins with flagship standalone stores in Mumbai and Delhi. Following the initial openings in the two metros, RBL plans a phased expansion into other major cities and online platforms over time. The launch forms part of SKIMS’ rapid global growth strategy, following recent store debuts in international shopping hubs like London and Dubai, with upcoming locations planned for Hong Kong and Seoul.
Why SKIMS is dominating wardrobes worldwide
Established in 2019 by Kim Kardashian and Jens Grede, SKIMS started as a boundary-pushing shapewear line focused on fit, body neutrality, and comfort. It evolved into a multi-category lifestyle brand, famous for nude-toned essentials, soft loungewear, and everyday undergarments crafted to flatter diverse skin tones and body proportions. The product line has since grown well beyond its original shapewear focus. Today, the catalogue includes loungewear, everyday underwear, dedicated menswear collections, and high-profile collaborations like NikeSKIMS.
Why India, why now?
India’s appetite for international fashion and premium retail is growing at a rapid pace. A demographic shift towards quality everyday wear, functional design, and elevated loungewear has created an ideal environment for global labels looking to establish a footprint. With rising disposable income and a strong consumer base eager for aspirational international labels, India represents a major market for SKIMS.
Reliance Brands: The retail powerhouse driving the expansion
Established in 2007 as a subsidiary of Reliance Retail Ventures Limited, Reliance Brands Limited operates over 1,855 retail doors across India, spanning standalone boutiques and shop-in-shops. Adding SKIMS to its roster further solidifies Reliance’s position as the primary gateway for global retail icons entering the Indian market.
