In a piece of brew-ilicious news, Tata Starbucks has announced its entrance in Rajasthan, with two new outlets in Jaipur. As per reports, the two coffee shops are centred at the city's C-scheme and Malviya Nagar, rounding up around 224 Starbucks outlets in the country as yet. A global brand, Starbucks is charting a vigorous expansion in India, despite the pandemic setbacks.
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One of the largest coffee brands across the globe, Starbucks has imprinted its hallmark presence in about 19 cities in India as of now. With its arrival in Jaipur, the brand aims to build a "third place" experience amid the vibrancy and warmth of the desert state and offer the signature premium experience to its customers here.
The CEO of Tata Starbucks Pvt Ltd further added that the chain of outlets here will further elongate, regardless of the pandemic setbacks on the dine-out industry. This has been made possible only because of Starbucks attention to detail- and in this case, it is the compliance to COVID safety protocols.
All Starbucks outlets have started to operate dine-in services as well as takeaway facilities, in line with the guidelines issued by respective cities. The coffee chain, in a statement to the press, also said that it has introduced the Starbucks India mobile application to ensure a safe and contactless system for orders and payments.