One of Amazon’s key game changing services is a lesser known one. In India, Amazon set up a Digital Kendra in Surat. The goal was to provide small MSMEs and local businesses a chance to kick start a digital growth.
Amazon Digital Kendra in Kanpur will now be the second such center in India and is expected to act as a stepping stone for many more in the future. At any rate, these centers provide a good chance to learn all the nuances that go into taking a business to the online market.
A platform to go online
Through Digital Kendras, Amazon helps out MSMEs, local businesses and small start ups. At the Kendras, training in registering on e-commerce is provided, in addition to GST and taxation support, shipping and logistics support, imaging and cataloging assistance, delivery partners assistance, digital marketing services. For first timers in the online sphere, these skills and services are very important, and the right knowledge can help you really boost your audience, and enhance growth.
Since there is only one existing Digital Kendra, the upcoming one in Kanpur has a lot of scope for development, and bringing in new technologies.
Another benefit is that business owners need not set up their own digital marketplace or e-commerce website- all their products can be sold on Amazon’s website. This means catching more eyeballs than you would if starting out from scratch. A host of other benefits are also a part of Amazon Digital Kendra, including logistics support, seamless payment methods, local stores, easy setting up of online business, and even selling to a global audience.
A growing trend is quick e-commerce (Swiggy InstaMart, Blinkit, etc), and Amazon’s “I Have Space” initiative helps local general store owners deliver products up to 24 kilometers of their store. All this is done on Amazon’s part, once your business becomes a part of Amazon’s Digital Kendra.
So, if you’re looking to give your business the digital boost it needs, Amazon’s Digital Kendra is a good place to start your journey.
