Knocksense: A local content and recommendations platform

Stock-home syndrome: 42% people stocked chocolates during lockdown reveals IIM Lucknow

Sweet cravings stand high on the list as people stock essentials during months of lockdown.

A recent study conducted by the Indian Institute of Management-Lucknow (IIM-L) has found that nearly 42 per cent consumers stocked chocolates during the lockdown period. This high percentage was seen as a consequence of people's desire to keep their children content and satisfy cravings for a quick dessert!


Change in consumer demands during lockdown

Giphy

The study was conducted by the IIM's Centre for Marketing in Emerging Economies (CMEE), and it highlighted the shopping habits and lifestyle trends in people during the lockdown period. As 39% people experimented with newer brands in the first phase of lockdown, the number rose to 54% in the second phase, allowing newer brands to position themselves, both in the market and the consumers' purchase lists.Nearly 75 per cent people stocked rice and 65 per cent stocked wheat flour. In the vegetable category, people stocked up on onions and potatoes that have a longer shelf life compared to green vegetables.

Though the primary focus was food, the demand for health and hygiene products also came to foreground. The consciousness to maintain high sanitary standards grew remarkably as 40% of consumers purchased surplus stocks of personal hygiene products like sanitary napkins, nappies and tissues. This was followed by disinfectants which were brought by 39% consumers and 36% bought cleaning agents in excess. Immunity boosters and nutrient supplements like Vitamin C and gooseberry or amla were also stocked by consumers.

Survey conducted with a pool of 931 people from metro, tier I and II cities, employing various social media platforms also revealed lifestyle patterns and subsequent changes and trends during lockdown.

While 53% spent their time watching television, 45% resorted to online activities and sleeping. Only 24% of those who took the survey said they read books during the lockdown. Approximately, 44% of people said that they invested a lot of time in cooking new dishes while 20% took to meditation and prayers.

The study was conducted under the guidance and leadership of Professor Satya Bhushan Dash, who said, "We are seeing a new normal. Health and hygiene as well as concern for family well-being, including spending quality time with them, will become habits. Marketers will do well to adopt strategies that address these core needs."

Knock Knock

The lockdown has brought with itself changes that have altered the consumer behaviour and even though people pray for the situation to restore as soon as possible, the ordeal of re- adjusting to daily life looms over many individuals.

With inputs from IANS

No respite from winter chills in Lucknow; IMD predicts colder days ahead!

As per the prediction made by the MeT, a 4-degree drop in temperature will be recorded in Uttar Pradesh in the next three days

After experiencing unusually cold weather this week, Lucknow and other cities of Uttar Pradesh are likely to witness a further dip in temperature in the coming days. As per the prediction by the Indian Meteorological Department, Lucknow will not witness any respite from severe cold waves in the next 48 hours. Notably, the MeT has issued a warning in the northern parts of the country regarding the temperature drop expected in the next five days.

Keep reading... Show less

New in Lucknow: Purple Foods is stirring up city's culinary scenes & how!

Purple Foods debut in Lucknow with their one destination, one stop eatery

Does your agenda this weekend include getting a meal and refreshing drinks with friends/family? Does it also include an argument where you can't agree on where to eat because that one guy in your group is always craving for kebabs, and your best friend wants nothing more than a mocktail to beat the day’s blues and you’d rather have a hearty burger and call it a day!

Well, Lucknowites, in that case, we’ve got news for you! Having marked their debut in the city that loves to eat, only last month, Purple Foods is synonymous with the most indulgent and diverse cuisines all under one roof. They are an instant word-of-mouth hit! An exciting eatery shaking up Lucknow’s culinary landscape by merging high-end food, with authentic familial influences and pan-relish cuisine. Turn over the menu to explore a map of taste-bud-Asia.

Keep reading... Show less

A new Kashmir in town: Jaipur's first Kashmir themed restaurant!

Suman Raina, a Kashmiri Pandit, starts a Houseboat themed Kashmiri restaurant, Zarpar in the heart of Pink city, Jaipur.

Dine in (Dewan Khana) area in Zarpar restaurant

This weekend, explore a Houseboat themed Kashmiri restaurant, Zarpar in the heart of Pink city, Jaipur. Sounds fun, right? Well, it is exciting to visit a place that has been themed on one of the greatest cultures of India. Suman Raina, 45, a Kashmiri pandit, with an aim to promote her own culture in a different city, started working on this restaurant in May 2017. The idea of celebrating your own culture and tradition and making Kashmiris living outside Kashmir aware of their own culture forced Suman to start Zarpar.

Keep reading... Show less

Mashup in Lucknow introduces an unlimited menu, which offers 50+ dishes @₹499/person!

Get your hands on unlimited food, fun & frolic at Mashup in Lucknow @ ₹499/person only!

While we're sure that Lucknowites have fallen in love with the bowling alleys at Mashup already, this posh cafe cum bar is now making an offer that we surely can't refuse! Get ready to be bowled over by the delectable delights at Mashup without burning a hole in your pockets as the folks here are offering an 'eat as much as you like' off their exclusive menu.

If you think that is all, it's only just half of the bargain. Continue reading to unfurl the details of this steal-deal that presents a wholesome mix of lip-smacking food menu with fun on the sides!

Keep reading... Show less

Indian Railways plan to complete Indore-Dahod broad gauge project by June 2024

Ministry of Railways resumes work on the Indore-Dahod railway line project, targets completion by 2024.

Work has restarted on the 204.76 km long Indore-Dahod broad gauge railway line project of the Western Railways, Ratlam Division. The project was put on hold in May 2020. As of last month, the Railway Board has given permission to restart work on the project. The ministry of railways targets the completion of this project by June 2024. The railway line runs Indore to Dahod via Pithampur, Dhar, Sardarpur, and Jhabua.
Keep reading... Show less

Kanpur's first indoor multi-sports  complex nears completion

Boosting the sports infrastructure of the city, Kanpur Municipal Corporation is coming up with an indoor sports complex at Palika Stadium soon

Under the ambit of the Smart City initiative, Kanpur Municipal Corporation is coming up with a one-of-its-kind complex in the city soon. Located at the Palika Stadium campus, this will be the first-ever indoor sports complex in Kanpur. With the completion of the Sports Convention Centre of Phase 1, this ambitious project is in its final leg of construction now. Read on to know more about Kanpur Municipal Corporation's sports project here.

Keep reading... Show less

UP crosses 24 crore vaccination mark; over 68 lakh doses administered in Lucknow!

Uttar Pradesh scales new high and becomes the first state to administer as many as 24.47 crore doses so far

Accelerating the pace of vaccination in top gear, Uttar Pradesh has crossed the 24-crore vaccination mark. As many as 24.47 crore doses have been administered in the state, including 24.26 lakh doses on Thursday. According to the health officials, more than four crore doses have been administered since the start of January which means an average of about 20 lakh doses were being administered every day.

Keep reading... Show less

Most Read

Headlines

Lucknow

Kanpur

Trending

Jaipur

Indore

Goa

Mumbai