Chikankari as an art form has been an unabated and integral constituent of Awadh’s pride. The nazakat of this art form stems from hours of intricate labour!
Giving this art form its due respect, Nazakat chikan store nestled at Janpath here in Lucknow, is the flag-bearer of the chikan chronicle associated with the Amarnani family!
[rebelmouse-image 22616591 original_size=”2577×4005″ expand=1]
An exclusive flagship store born under the patronage of two brothers, Nazakat is a step towards preserving the legacy of serving the city with the best of chikankari apparels.
They house the latest designs of contemporary chikan outfits and Indo-western cuts and stitches which makes their store, THE place to be at when you’re looking for top-notch quality fabrics!
The USP of the store
[rebelmouse-image 22616592 original_size=”622×1280″ expand=1][rebelmouse-image 22616593 original_size=”622×1280″ expand=1]
It would definitely be the designs, textures and patterns because no two designs are alike here- every piece is distinctive and they even customize according to your needs!
The embroidery here is available in 12 diverse fabrics and every article is finalized only after minute observations are carried out by the owners themselves- this personal touch makes the apparels even more refined!
[rebelmouse-image 22616594 original_size=”2724×3510″ expand=1]
The adorning of the fabrics is done with superlative stones and other embellishments so these can be used as the perfect gifting option as well. Nazakat also introduced the winding concept of sewing pearls within chikankari garments and their apparels also have Parsi gara work, which is a rare finery!
Their ek-taar and do-taar chikan work is also a specialty and it isn’t available anywhere else in the city, which truly makes Nazakat’s collection one of a kind!
Meet the Owners- The Multi-talented Multi-taskers!
[rebelmouse-image 22616595 original_size=”753×798″ expand=1]
The two brothers, Mohit and Hitesh Amarnani are the backbone of this establishment and have been performing exceptionally, in their careers as well as personal lives too!
Mohit is a CA who is also an YouTuber and has played U-19 cricket during his school days too! Essentially guided by ambition and passion, he has been excelling and achieving from a young age.
Hitesh, on the other hand, has been zealously concentrating on his family business since his college days! Boasting of a commerce and business degree from the reputed Lucknow University, Hitesh has also been managing a major chunk of the trades.
The Amarnanis are also hoteliers which makes Nazakat a product of their passion- this foundation is not treated like a business but an outcome of their love for this legendary art form!
[rebelmouse-image 22616596 original_size=”622×949″ expand=1][rebelmouse-image 22616597 original_size=”622×1280″ expand=1][rebelmouse-image 22616598 original_size=”622×1010″ expand=1][rebelmouse-image 22616599 original_size=”622×1248″ expand=1]
At Nazakat, there is no external trade involved and the artisans are directly associated with the business which makes Nazakat even more persuasive. Targeted towards a niche clientele, Nazakat also has an Instagram business page which is directed towards online selling- their pieces sell-out within a blink of an eye so if you want to grab ‘em ASAP, you have to check them out here!
Famous Bollywood celebrities like Deepika Padukone, Radhika Apte, Rishi Kapoor, Prachi Shah and so on, have been a part of the Nazakat family which speaks highly of their stance in the market!
You’ll be welcomed with abundant amiability here at Nazakat and as soon as you step into this exquisitely designed store, you’ll find the nuances of perfection cloaking your sight! Starting from the tomb-like infrastructure to a detailed 3-D wall, there’s nothing here which you wouldn’t relish!
Location: B-28, Janpath Market, Hazratganj,
Cost: ₹1,700 is the starting range!
Timings: 11am-10pm, all week long!
