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Here’s how Bandra’s Bombay Closet Cleanse is paving the way for sustainable circular fashion

by Khushboo Ali
21.11.2023
in BandraCruz & Juhu, Mumbai
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Do you love, live and breathe fashion? Then you’ve got to know about Bandra’s Bombay Closet Cleanse (BCC). Founded by sisters Alfiya and Sana Khan, BCC is not just a thrift store; it’s a haven for those who seek sustainable style and a community dedicated to embracing the beauty of pre-loved treasures.

BCC, proudly hailed as India’s first thrift platform, stands as a unique site where shopping, swapping, and selling come together in a harmonious blend of fashion-forward sustainability.

Transforming Fashion, One Thrift at a Time!

The inception of BCC is a story of passion and purpose, born out of a commitment to leading sustainable lives by sisters Alfia and Sana Khan. What started as a casual gathering at Sana’s house, has now evolved into a thriving venture and is a reputable name in Bombay’s fashion scene.

Alfiya and Sana have not merely created a thrift store; they’ve cultivated a social impact business with a powerful mission – to make circular fashion cool. The core philosophy at BCC revolves around redefining the narrative of fashion consumption, championing the idea that style doesn’t have to come at the cost of our planet.

At the heart of BCC’s operations is an extensive curation process. The sisters sift through thousands of pieces collected from donation drives across Mumbai. It’s not just about reselling; it’s about transforming these pre-loved pieces into curated collections that tell unique stories. Each item has a history, and BCC aims to extend its lifespan, creating a meaningful connection between the past and present.

The impact of BCC extends far beyond its racks of curated clothing. It has emerged as a gathering ground for thrift enthusiasts from all corners of Bombay. The BCC experience goes beyond a mere transaction; it’s about fostering a community that appreciates the art of thrift and celebrates the charm of vintage fashion.

Knock Knock

BCC’s achievements have garnered widespread attention, earning it recognition in both local newspapers and esteemed magazines for its pioneering approach to sustainable fashion. The thrift store extends its influence through organized Pop-up Stores. What initially started as an enjoyable gathering among friends has evolved into a highly regarded enterprise, significantly influencing Bombay’s fashion scene.

In a global context where the environmental consequences of fast fashion are a pressing concern, Bombay Closet Cleanse emerges as a catalyst for change. Beyond being just a retail outlet, it embodies a movement advocating for a more mindful and ethical approach to dressing.

Location- Bandra West, Shop No. 10, Silver Pearl Building, Waterfield Road, Mumbai.

Timings- 11:00 AM- 10:00 PM

Tags: bombay closet cleansefashion revolutionfashion with sustainabilityPlaces to shop in Bandrathrift store

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