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UP's ODOP products all set to garner global attention at Dubai Expo 2020!

After the successful stint at the ongoing Dilli Haat expo, items marked under Uttar Pradesh's One District One Product (ODOP) scheme are all set to enter the international market now. Symbols of the state's heritage and industry, local products from various districts of UP will be showcased in the Dubai Expo 2020, starting October this year. Launched in 2018, the main objective of ODOP program is to promote the local cluster-based crafts and support the small scale businesses.

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Lucknow's Chikankari products are weaving in an average sale of 40k per day at ODOP expo

Within ten days, Uttar Pradesh's One District One Product (ODOP) exhibition at Dilli Haat, has sold items worth ₹35 lakhs. With 118 stalls showcasing UP's exclusive goods, the fair has witnessed a visible interest in chikankari products and consequentially, soaring sales, among visitors. This month-long exhibit in Delhi, which will end on September 15, has already seen a footfall of ten thousand people in the first ten days.

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