In a major upgrade, the Western Railways has installed LCD infotainment screens in Mumbai locals trains. These screens will display commercial advertisements and railway/public interest information in trains. Reportedly, the initiative aims to increase non-fare revenue in about 20 EMU rakes. As of Sunday, a total of 8 local trains have been fitted with the screens.
Enhancing the 'local' travel experience
As informed by the Chief PRO of Western Railways, this initiative is the first of its kind. The size 24-LCD screens will play entertainment as well as public awareness content for the travellers, fetching the railways a non-fare revenue of ₹65 lakh per annum and as such, a total of 3.5 crores during its slated 5-year tenure. As per reports, the contract for installing LCDs in locals have been given to M/s Digitech Engineers and Computech Private Limited.
The TV screens will double up to be another medium for Railway messaging to passengers. The upgrade will further increase the aesthetic of each coach and refine the passengers' daily commute experience. Authorities have highlighted that public feedback was positive in the maiden run, stating that the travellers have welcomed the move.
Earlier, the Central Railways was also mulling over the idea of setting up infotainment hotspot devices for the benefit of passengers. These devices can help travellers to see movies, soap operas and audio-visual songs inside the local train compartments. If the hotspots are installed, the television screens can be further linked to mobile applications to stream content directly from one screen to another, added reports.