Lucknow’s iconic Clarks Avadh has joined Indian Hotels Company Limited (IHCL)’s prestigious SeleQtions portfolio, marking a significant addition to the city’s hospitality landscape. Known for its Taj brand, IHCL has partnered strategically with the Clarks Group of Hotels, setting the stage for greater visibility and future growth.
This collaboration aims to enhance visibility for these heritage hotels, which represent the rich cultural essence of India’s historic cities. The other properties included in this partnership are Hotel Clarks Shiraz (Agra), Clarks Amer (Jaipur), and Clarks Khajuraho.
IHCL to market Clarks Avadh to the world
As part of the alliance, Lucknow’s 97-room Clarks Avadh, located along the serene Gomti River, will join IHCL’s prestigious ‘SeleQtions’ portfolio, renowned for its curated collection of heritage-rich hotels. This partnership taps into IHCL’s powerful global sales and marketing network to elevate the Clarks property, celebrated for its embodiment of Awadhi culture and elegance.
By combining Clarks’ authentic Awadhi legacy with IHCL’s extensive international marketing prowess, the initiative promises to elevate Lucknow’s profile as a premier luxury destination.
