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Using #Phygital, Jaipur Woman's startup ushers steady earnings for 10,000 rural women across India

Recent times have witnessed astounding initiatives to integrate rural India with advances in modern technology. Marvelling in the same field, 'Frontier Markets', an innovative company launched by Ajaita Shah from Jaipur is redefining the route of retail in the rustic regions of the country. Incepted in 2011, the company envisions bringing rural consumers from remote areas of India to digital business platforms through a multi-faceted outlook.

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