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PETA India's latest campaign in  Lucknow urges people to not buy caged birds

In an attempt to highlight the need for a free life for birds, PETA India rolled out an awareness initiative in the city. As per this scheme, People for the Ethical Treatment of Animals (PETA) India is installing billboards near the bird markets in Lucknow, Ahmedabad, Delhi, Kolkata, and Mumbai. In Lucknow, the board with the advertisement has been set up at King George's Medical University, which lies very close to the Nakhass bird market.

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