A city where tradition brushes shoulders with change, now has a fresh pin on the luxury fashion map. Bombay Shirt Company (BSC), India’s first online custom shirt brand, is finally in Lucknow and the brand has brought its A-game with it!
After making waves in Mumbai, Delhi, and beyond, BSC’s 27th store has landed at Phoenix Palassio. And yes, you can now get your hands on a shirt that could cost you up to a lakh—made just for you! Truly, this isn’t just another store opening; it’s a statement.
Meet the ₹1 lakh shirt at BSC
At BSC Lucknow, you could walk away wearing a ₹1 lakh masterpiece from their exclusive Bespoke collection. But this isn’t about flaunting a price tag, it’s about wearing fine art. Woven from Cullinan – Nobel Twill, with a superfine thread count that ensures unmatched sheen, the fabric hails from Thomas Mason mill—renowned globally for its textiles.
100% custom, 0% compromise
Walk into this new Bombay Shirt Company store and a stylist, not a salesperson, greets you! You can pick your fabric (500+ options in every colour), tweak the collar, select the cuffs, maybe add an elbow patch or a monogram, and the brand’s in-house master tailor takes it from there. From Japanese flannel to Italian linens, BSC’s fabrics come from the world’s most prestigious mills— think Thomas Mason, Brunello, Manhattan, and more.
BTW, it’s not just shirts! Bombay Shirt Company’s line-up includes blazers, jackets, dress pants, chinos, jeans, joggers, hoodies and more, with two models of shopping: ready-to-wear for the decisive shopper, and custom-made for the perfectionist. So, what once needed a flight to Milan or a boutique in London is now just a drive to Phoenix Palassio!
Ready-to-wear, ready to impress!
If you are someone who prefers instant gratification without compromising on quality, Bombay Shirt Company’s ready-to-wear collection can be your new go-to. These are not your average off-the-rack options; each piece is crafted with the same meticulous attention to detail and premium fabrics that the brand is renowned for.
Whether you are dressing for a board meeting or a weekend brunch, you’ll find options that combine comfort and sophistication. And the best part?These high-quality garments are available in all standard sizes, ensuring that you don’t have to wait to elevate your wardrobe.
“It’s been a while since we entered a new city, and Lucknow is a cultural juggernaut. We have a fair few customers here already, and we’re glad that we’re getting closer to our customers in the North with our expansion,” says Aditya ‘Chippy’ Mehta, Co-Founder & COO.
Knock Knock
Whispers in the fashion corridors say that stars like Kunal Kapoor and Randeep Hooda get their custom fits stitched at Bombay Shirt Company. So, if you have ever dreamt of wearing a shirt that feels like it was made for the red carpet, your moment has arrived. Visit the new BSC store at Lucknow’s Phoenix Palassio today and follow on Instagram for daily style updates!
When: 10:30 am to 10 pm
Where: First Floor, Phoenix Palassio, Amar Shaheed Path, Gomti Nagar, Lucknow – Directions
