Indians have long had a tradition of buying gold during Diwali, but this will surprise you: Swiggy Instamart’s 2024 year-end report revealed an extraordinary purchase from Ahmedabad. On Dhanteras, a man spent a staggering ₹8.32 lakh on gold coins through the platform!

The Diwali shopping season also saw some intriguing trends, the report revealed. Over ₹45 lakh was spent on brooms in just one day, highlighting the significance of traditional cleaning rituals. Meanwhile, Delhi's celebrations took a modern turn with ₹4.6 lakh spent on poker chips, showcasing a shift in festive customs.

These insights reflect the diverse spending habits of Indian consumers and the growing preference for online platforms to buy everything from gold coins to Diwali essentials. Swiggy Instamart's report offers a glimpse into a year where tradition and modern shopping merged seamlessly.