The US-based riding giant Uber is set to reintroduce its flagship premium service, Uber Black, to India. According to an Economics Times report, the high-end offering will begin rolling out in select areas of Mumbai within the next few weeks.
About Uber Black
The new-and-improved Uber Black is set to deliver a touch of luxury with a white-glove service. Expect an expensive upgrade from the usual commercial sedans to larger, more comfortable rides. The revamped fleet will feature an array of SUVs and MUVs from top brands like Toyota and MG.
Uber Black will come with a 30-40% premium over the platform’s current top-tier product, Uber Premier. The company anticipates significant interest, particularly from corporate travellers. Further, The launch will be facilitated through Uber’s fleet partners.
Notably, last year, Uber led a $20-million funding round for Everest Fleet, a prominent Mumbai-based vehicle partner.
When was Uber Black stopped in India?
Uber Black commenced its operations in India in 2013, offering executive vehicles like Mercedes, BMW, and Audi. This was subsequently replaced with luxury cars such as the Toyota Innova, Honda City, and Toyota Corolla. However, the service was discontinued in 2014.
