Ahmedabad has long been known for its entrepreneurial spirit, but its influence now extends well beyond business parks and textile mills. Over the years, the city has given rise to lifestyle brands that began with local ambitions and are now recognised in shopping malls, high streets and wardrobes across the country. From contemporary fashion labels to homegrown names that have built loyal followings, these brands prove that big ideas can have humble beginnings. Here’s a look at 7 lifestyle brands made in Ahmedabad that are now loved across India.
Nautanky
Operating out of an inviting creative studio, Nautanky has spent over a decade proving that luxury and responsibility can comfortably share a hanger. Established in 2009, the prêt wear label focuses on versatile silhouettes engineered to move effortlessly from daytime utility to evening grandeur for both men and women. Rather than chasing frantic manufacturing cycles, the label functions on a strictly make-to-order system. This deliberate restraint curbs inventory waste, while advanced digital printing methods drastically cut down the water consumption typical of conventional textile production. Every printed motif is developed in-house by a tight-knit creative unit, collaborating directly with generational artisans and weavers across India.
Website, @nautanky
When: 11 am to 7 pm
Where: Jodhpur Village Road, Suryapooja Block B, Satellite, Ahmedabad
Mitti Lifestyle
Mitti Lifestyle approaches clothing and home goods through a lens of profound ecological patience. Conceived as a direct antidote to the relentless churn of fast fashion, the brand takes inspiration from the Japanese philosophy of Wabi-Sabi, finding beauty in natural textures. The collective relies on earth-friendly inputs, utilizing GOTS-certified organic cotton, raw khadi, linen, reclaimed wood, and azo-free or botanical dyes. Because conventional cotton cultivation carries a heavy environmental footprint, Mitti steps off the seasonal treadmill entirely. Instead of churning out fleeting fads, the workshop curates enduring wardrobe essentials designed to outlast shifting fashion cycles, inviting wearers to rebuild a mindful connection with the physical world.
Website, @mitti.lifestyle
When: 11 am to 10:30 pm
Where: Ambli Road, Ashok Vatika, Bopal, Ahmedabad
Asopalav
Decades before modern concept stores crowded Ahmedabad’s avenues, four friends decided to challenge conventional retail expectations. What began as a modest shop in Patan in 1968 soon outgrew its small-town origins, prompting a strategic move to Ahmedabad’s Ratanpole market in 1975. That entrepreneurial gamble laid the groundwork for Asopalav, which has since matured into a formidable pillar of Indian ethnic wear. Known widely for its custom bridal collections and heirloom-quality wedding ensembles, the brand operates specialised designer studios like Kallidorah and Resham Dhaga. By balancing time-honoured handloom techniques with rigorous client service, the house has transitioned from a local neighbourhood favorite into a respected heavyweight of the national fashion apparel sector.
Website, @asopalav
When: 10:30 am to 8:30 pm
Where: Ring Road, Shivranjani Cross Road, Ahmedabad
Bandhej
When textile designer and National Institute of Design alumna Archana Shah launched Bandhej in 1985, she did so to preserve the fragile hand skills of indigenous craftspeople through collaborative design. Operating from its central workshop in Mithakhali, the label relies on a vast network of traditional artisans spanning Kutch, Rajasthan, Andhra Pradesh, and Benares. Rather than outsourcing creative direction to impersonal factories, every textile is conceived in-house before being brought to life through hand embroidery, appliqué, and mookesh work by local craft families. The resulting garments possess an understated sophistication, proving that indigenous handloom traditions can remain commercially viable while offering younger generations a sustainable livelihood in craft.
Website, @bandhejstore
When: 10:30 am to 8 pm
Where: Shree Krishna Centre, Netaji Road, Mithakhali, Navrangpura, Ahmedabad
Riyaasat
Growing up in a household where tailoring put food on the table, Gaurang Galiya understood the discipline of construction long before he ever entered the fashion industry. Armed with an engineering background and a professional history rooted in structural systems and scale, he initially launched a small bridal rental boutique in 2021 on C.G. Road. That initial venture quickly snowballed. Within a few short years, Riyaasat expanded beyond home turf into Vadodara, followed by a high-profile flagship launch in Mumbai. Known for embroidered bridal lehengas and groomswear, the label reached a major corporate milestone with its initial public offering, cementing its status as one of the fastest-scaling retail success stories to emerge from western India in recent years.
Website, @riyaassat
When: 10 am to 9 pm
Where: 32-33, Iscon Arcade, C.G. Road, Ahmedabad
Story of India
Story of India functions less like a standard boutique and more like a carefully curated gallery for the country’s independent design talent. Founded by entrepreneur Sapna Patel, the luxury destination was born out of a desire to bring regional craftsmanship and contemporary aesthetics under one roof. The boutique acts as a vital retail bridge, housing premier collections from acclaimed national labels such as Pero, Eka, Tokree, Kaveri, and Urvashi Kaur. By focusing on eclectic styling and personalized client curation, the brand has established an address for local patrons who prefer to support independent Indian designers without leaving the city.
Website, story.of.india
When: 11 am to 8 pm
Where: 6, Parshwanath Business Park, Prahlad Nagar, Ahmedabad
Flying Machine
Long before denim became an everyday wardrobe staple in India, Flying Machine was making a case for homegrown jeans. Launched in 1980 by Ahmedabad-based Arvind Limited, it is widely recognised as India’s first denim brand. What began as a local label has since evolved into a nationwide name, known for its jeans, T-shirts, shirts, jackets and casual essentials that blend global trends with accessible pricing. Flying Machine’s rise mirrors Ahmedabad’s long-standing textile legacy. Today, with a presence across exclusive stores, major retail chains and e-commerce platforms, Flying Machine continues to be one of India’s most recognisable homegrown fashion brands.
Instagram
When: 10 am to 10 pm
Where: Phoenix Palladium, Thaltej, Ahmedabad
