The new 'Namaste Lucknow' campaign will be pivotal in shaping public opinion about police and imprinting a positive image in the minds of people.
No matter where you live in the country, the Police have an image of being 'standoffish' and often 'disinterested', owing to their stern and serious demeanour. This not only makes it difficult for people to approach the police and seek their help/protection, it also makes it harder for police to understand the people's issues. To counter this issue and establish a positive image of the police in people's mind the Lucknow Police has launched a 'Namaste Lucknow'.
With an aim to fill the gap between people and the Police department, Lucknow Police have come up with a new campaign where cops will greet residents with 'Namaste Lucknow' and listen to their problems or ask for their feedback.
What's the update?
@LkoCpद्वारा1090चौराहे से किया गया अनूठी पहल #नमस्ते_लखनऊ🙏का शुभारम्भ,
मार्निंग व इवनिंग वॉक पर निकलने वाले आमजन से संवाद कर पुलिस पूछेगी हाल
पुलिस व जन मानस के बीच बढ़ेगा विश्वास,सुरक्षा के साथ समस्या का हल#एक_प्रयास_एक_कोशिश_एक_विश्वास#कमिश्नरेट_लखनऊपुलिस_मित्र_पुलिस@dgpup pic.twitter.com/EOmyFIzovE
— POLICE COMMISSIONERATE LUCKNOW (@lkopolice) March 1, 2020
The Police Department in India is often looked at as alienating and hard to approach, which in turn, makes the their job harder, especially when it comes to gaining the trust of citizens or seeking their involvement in important issues.
In a bid to recreate its image and be more 'people friendly' Lucknow Police has launched a campaign called 'Namaste Lucknow'. The campaign was launched on Monday morning at the Women Powerline Chauraha (1090 chauraha) in Lucknow. Under the campaign the patrolling officers in Lucknow will meet residents during their morning and evening walks and greet the residents with 'Namaste Lucknow'.
This has been done in order to bridge the gap between cops and residents and rebrand the Lucknow police department with a positive image in the eyes of residents. The campaign pushes for a 'citizen update' where cops will reach out to residents, asking them about issues affecting them and will provide prompt assistance if need be. An additional force and police response vehicles have been deployed for the same.
The new 'Namaste Lucknow' campaign will be pivotal in shaping public opinion about police and imprinting a positive image in the minds of people. This will ensure that the people see the police as more approachable and can easily share their issues and problems with them.