Lucknow is doing much more than serving legendary kebabs. The city is also making serious noise on Instagram. From laugh-out-loud relatable reels and meme-worthy sarcasm to high-energy content and creative storytelling, these 14 content creators from Lucknow are firmly in the spotlight. They prove that the city knows exactly how to entertain online.
Chhoti Philim (@chotiphilim)
Chhoti Philim is led by Raj Kunwar Tripathi and Saawan Tiwari. Their content brings melodrama and laughter through short bite-sized films, complete with over-the-top expressions and quirky dialogue. Expect sharp satire on everyday situations that will leave you chuckling. Chhoti Philim’s style thrives on contrast, offering viewers a delightful twist on ordinary life.
Following: 957 K
Maroof Umar (@maroofculmen)
Maroof is a heritage storyteller who marries visuals with narrative flair, capturing architecture and hidden Lucknow gems through reels and shoots. He blends history with modern storytelling. If you like your content with a side of culture and artistry, Maroof’s feed is a visual delight.
Following: 1 M
Himanshu Bajpai (@himanshu.lakhnauaa)
Himanshu Bajpai is a Lucknow-based storyteller, author and digital creator known for reviving the traditional art of dastangoi for modern audiences . He is often seen sharing engaging tales rooted in Lucknow’s history, language and tehzeeb. An award-winning writer and performer, he has appeared at major literary platforms and cultural festivals . He has also collaborated and shared conversations with eminent personalities such as Gulzar Sahab and Javed Akhtar.
Following: 159 K
Harshita Gupta (@soharshi_)
Nearly eight years into content creation, she’s been delivering non-stop, relatable reels while collaborating with names like Rani Mukerji, Aparshakti Khurana and Shaili Chopra. From winter rants and best-friend drama to corporate chaos and family banter, her content feels like everyday life.
Following: 1.8 M
Meethika Dwivedi (@the_sound_blaze)
Meethika is Lucknow’s viral queen, turning everyday family chaos into comedy with her instantly recognisable Lucknowi accent and sharp observational sketches. What began as a playful prank on her mum quickly snowballed into a massive following that loves her authenticity. She has since collaborated with big brands, sports teams and even Bollywood and sports icons like Virat Kohli and Salman Khan.
Following: 4.5 M
Yash & Gyan (@flyingboysz)
A dynamic duo or crew known for energetic clips, pranks and urban escapades. They create comedy reels centred around family drama, hilariously portraying the ghar ka damaad as the ultimate boss of the household. Their exaggerated give-and-take of dialogues mirrors real family dynamics, making their content instantly relatable and laugh-worthy.
Following: 341 K
The Asstag (@theasstag)
If you’ve ever needed sarcasm served with a wink and a nudge, The Asstag has you sorted. It is a led by Kushal Dubey, Suryansh Thakur, Dhananjay Sharma and Sudhanshu Sharma. Their content blends sharp commentary with meme culture, packaging social observations in quick-fire, addictive clips. Often playful, The Asstag crafts commentary that lightly pokes fun at life and culture.
Following: 1.8 M
Taqi Abbas (@lucknowuncovered)
Taqi Abbas is a Lucknow-based heritage creator who began documenting the city’s culture and forgotten stories around 2023. Through cinematic reels, he lingers on Nawabi architecture, Urdu poetry, Shahi Parcha kebabs, handwritten letters, the shimmer of zari on chikankari and the whispering old lanes of the city. His page has slowly become a living digital archive, preserving Lucknow’s flair.
Following: 431 K
The Bakwas Talks (@thebakwastalks)
As the handle suggests, expect rambling tales, humorous rants, and wonderfully “pointless” but absolutely relatable conversations. Hari Dubey is a creator whose comedy lands with a punchy wit and casual charm. His content often leans into absurd humour and everyday quirks that feel like eavesdropping on your funniest friend.
Following: 1.7 M
RJ Mohak (@mohakkimaya)
A creator with a flair for expressive storytelling, dance, or performance, RJ Mohak brings style with personality. He creates relatable reels highlighting the contrast between old and new Lucknow, often weaving in ghar ki masti with his mum and a genuine love for the Awadhi language. His content feels rooted, warm and instantly familiar.
Following: 40.2 K
Ankit Sahni (@ankit_sahnii)
Ankit Sahni is the founder of The Hazelnut Factory, a Lucknow-born brand that has grown from a single outlet into a multi-city café and artisanal sweets chain. Recently, he has stepped into daily vlogging, sharing monthly travels, office tours, candid banter with his daughter and the real-life highs and hurdles of building and running a fast-scaling business.
Following: 18.8 K
Ismile Ahmed Khan (@ismileahmedkhan)
A young Gen Z creator known for sharp, relatable comedy rooted in everyday chaos. From long-distance best-friend video calls to low-key buddy banter and daily life mishaps, Ismile’s reels play out like your group chat brought to life, only funnier.
Following: 69.9 K
Shah Alam (@am_shah_alam)
A Best Creator Award winner in 2024, Shah Alam carved a niche with punchy, relatable reels centred largely around family functions and the wonderfully dramatic way relatives behave. From wedding chaos to unsolicited advice from distant aunties, his humour turns familiar household moments into proper laugh-out-loud content.
Following: 208 K
Saubhagya Dixit (@thesaubhagyadixit)
Saubhagya’s content is perfect for fans of charismatic personality-driven storytelling. With a penchant for engaging directly with followers, Saubhagya mixes humour, thoughts on UP language, and daily snippets. Her take on how people from UP pronounce random English words is hilarious, with terms like blundderr, naansense and cumphurtabul becoming instant favourites.
Following: 266 K
