In a bid to expand their reach, the saddlery traders of Kanpur have partnered up with the Police Commissionerate, to promote their goods across the globe. Reportedly, the horses owned by the Kanpur Police Department are all set to become the brand ambassadors of the city’s saddlery in the world. Famous for its leather industry, Kanpur accounts for 75% of the total export of saddlery from India to international markets.
Aim to target the increased global demand for saddlery
Reportedly, Kanpur exports goods worth ₹1000 crores every year. Major developed countries like Europe, America, Australia and others regularly import saddlery goods from Kanpur. With the aim to target the increased demand globally, the businessmen of the city have also commenced marketing their products in a better way to occupy a larger share in the market. To turn this vision into reality, the traders have joined hands with the police officials in the city.
Police horses to model for saddlery items & attract foreign buyers
Purportedly, saddles and other items of all 19 horses of the police department are old and worn out now. The Commissioner of Police had met with the traders at the stable situated in Mirpur cantonment and ordered the best goods for the horses and horsemen.
Moreover, this move will not only strengthen the mounted police force in the city but also make it easy for the traders to prepare their catalogues using these police horses. These pictures can be used online to market their products via their websites or portals. Consequently, this collaboration between the saddlery traders and the police force is expected to benefit both parties eventually.
